Webbiquity

MARCH 1, 2022

experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Longer content rules.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Marketing Insider Group

JANUARY 17, 2023

It encourages site visitors to engage with your content as they’re organically presented with answers to their questions. Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Image Source: Zyppy. Rank Keywords.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Modern B2B

MARCH 28, 2024

One of the key advantages of AI is its ability to uncover patterns and correlations. One of the key benefits of Big Data analytics is its ability to uncover hidden patterns and correlations that may not be apparent through traditional analysis methods.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Webbiquity

JANUARY 30, 2018

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Customer Experience Matrix

JUNE 27, 2021

The correlation is better for no-code although there are probably other, equally plausible explanations. We can ignore that for present purposes.) One possibility is that the growth of low-code and no-code options made building your own systems more attractive alternatives.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

InsightSquared

MAY 6, 2021

Use Historical and Present Data to Predict the Future . Today, Machine Learning models can assess current activities and engagements to correlate them with historic scenarios to predict what is likely to happen. The power and confidence to adapt quickly to changing scenarios. The question is what are you doing with it?

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Marketing Insider Group

FEBRUARY 15, 2021

Research the competition, know your audience, find your angle, support your angle, and present in a manner that will attract your audience. It certainly correlates with the value of the content. Present the Content in a Powerful Way. What Is 10x Content? But, what exactly does ‘better’ look like?

Lead Scoring 348

Lead Scoring Lead Ranking Content SMB 348

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

chiefmartech

JANUARY 18, 2022

Like the martech landscape , you can argue “why” and “where next,” but you can’t argue “what” the data is in the present. It correlates inversely with the number of compliance officers on staff, I hypothesize.). operate in the governance layer of tech stacks. respectively.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Then they present well-defined and easy change management and onboarding processes. How your innovation is presented to potential prospects requires gaining their trust and consideration. New is uncomfortable. Change can be hard.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. The correlation is that it must be interesting to the audience. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Webbiquity

JANUARY 19, 2021

Using advanced software systems, analysis of big data can uncover patterns, correlations, and insights that can inform big business decisions quickly, helping companies stay lean and agile. To fully capitalize on all the opportunities presented by big data still requires talented (and expensive) analysts using sophisticated tools.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Contently

MAY 15, 2017

I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. As anyone who has ever taken a college statistics course will tell you, correlation doesn’t equal causation.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Only B2B

FEBRUARY 28, 2024

Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data. Connects with your data: Correlates intent data with your website analytics for deeper insights.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Oktopost

AUGUST 23, 2020

Marketing KPIs should be directly correlated to the goals of the organization. Consider how marketers present their ideas. Instead of giving lengthy presentations, or fluffy word clouds, CMOs can guide their marketers to better navigate what marketing contributes to the company by keeping it simple.

Marketing Budget 124

Marketing Budget CMO Marketing Budget Creation Correlation 124

Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

What Works - What Doesn't

JANUARY 16, 2023

In what might have taken me an hour or more ChatGPT did a very good first pass at compiling and presenting the results of a Web search of the conventional wisdom about this topic. ChatGPT doesn’t claim to do more than present a quick, clear high level summary of knowledge already on the Web. Advantage: Human.

Thought Leadership 65

Thought Leadership Work Management Lead Ranking Correlation 65

Heinz Marketing

DECEMBER 26, 2023

These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future. For instance, identifying a competitor’s weakness could present an opportunity for a company to fill that void in the market, thus differentiating itself.

Business 104

Business Analysis Work Management Forecasting 104

Marketing Insider Group

OCTOBER 5, 2020

They present your company as a resource, enabling you to develop ongoing relationships with your customers. When discussing fees, be sure to ask about writer experience and how it correlates with your budget. When your audience views you as a reliable resource, they’re more likely to value you and spread the word about your offerings.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Marketing Insider Group

MAY 21, 2020

Looking at this list, there’s a strong correlation between the four “happiness habits” and the types of careers in which people feel satisfied. And I would be thrilled to come present to your team on the power of empathy! Director of Marketing and Sales. Product Manager. Senior Web Developer. Technical Specialist.

Work Management 277

Work Management Marketing Management Customer Satisfaction Correlation 277

Zoominfo

JANUARY 11, 2022

In the past, however, team selling has presented challenges. In fact, our research found that five to six mentions of a competitor actually correlates with a higher win rate than only three mentions. Embrace Team Selling Sales teams that tackle deals collectively see a lot more success than reps who go it alone.

Software 100

Software Conversion Zoominfo Correlation 100

Marketing Insider Group

DECEMBER 9, 2019

saying they can draw a correlation between content marketing and revenue. Without a full-blown assessment of the past and present, you won’t be able to see the gaps. Whatever those specific goals may be, you’ll need a way to measure them. And some marketers aren’t confident they’re doing it well. While 55.6%

Marketing & Strategy 304

Marketing & Strategy Marketing Strategy Content Marketing Planning 304

NetLine

APRIL 11, 2024

Our research continues to validate the connection between content engagement and investment readiness, solidifying the idea that increased content consumption correlates with approaching purchase decisions. Cliches aside, what our 2024 report does drive home is how important B2B content is in the present and future state of digital marketing.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Champion Communications

FEBRUARY 8, 2023

So clearly, the metrics that CMOs are presenting to their CEO need to relate to growth; at the moment, they don’t. Instead, CMOs need to think about their businesses’ specific growth objectives and create a dashboard of metrics that will directly correlate. Trying to win new names?

PR 62

PR Research B2B CMO 62

Salesforce Marketing Cloud

NOVEMBER 4, 2021

After all, technical excellence can only be of true value if it is presented in a way that less technical people can understand.”. The bottom line: Even the best data needs to be augmented by humans who can make correlations and ask questions that result in better conclusions. Soft skills training is imperative,” Corndel noted.

Correlation 98

Correlation Merchandising Opinions Training 98

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. There are a lot of people out there, living a fulfilling and satisfactory life, and presenting their best selves on social media. The goal was to find the correlation between them and the daily online interactions.

Social Media 128

Social Media Media Correlation Social Networks 128

Brightedge

DECEMBER 15, 2021

At the very least we’re seeing winners in e-commerce are giving context of who they are, but it isn’t a direct correlation to better rankings. FAQ schema is more present with higher ranking pages. Product schema is still important.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Crimson Marketing

DECEMBER 11, 2014

Then the same algorithms can find similar audiences on other websites and present the ads to them. “Similarly, predictive analytics may discover correlations among categories of potential buyers that would be unlikely to occur to human marketers. ’” Source: MIT Technology Review.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Heinz Marketing

MARCH 26, 2022

Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. This matters because the correlation between revenue and relevance is strong and it starts with an organizational vision.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

ANNUITAS

FEBRUARY 24, 2015

As a follow-on commentary the analysts from Regalix stated the following, “Improved Engagement/Customer relationship seems to have fallen in priority this year, giving us the feeling that marketers, especially in the B2B space, are yet to find a direct correlation between increased customer engagement and sales.”.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Sprout Social

JANUARY 12, 2023

But beyond that, there’s also a clear correlation between your values and your bottom line. It correlates to increased spending, with 57% of people saying they will increase their spending with brands they feel connected to. Make aligned decisions. Engage like-minded consumers. Build goodwill among your audience. Where are you today?

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127

ClearVoice

OCTOBER 29, 2018

In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content. What the data says. The takeaway?

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Convince & Convert

JULY 28, 2013

Presently, there are 6,135 discussion threads, 68,195 posts, and 3,085 registered members of the site. Google Correlate is essentially Google Trends in reverse. For example, Google Correlate shows that the search term “pellet smokers” has a.8947 For example, Google Correlate shows that the search term “pellet smokers” has a.8947

Content Marketing 150

Content Marketing Correlation Work Management Content 150

Convince & Convert

JULY 24, 2019

What is the overall desired outcome of being present on this platform? Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form. Channel Goals.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153