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| | MODERN B2B MARKETING
FEBRUARY 17, 2011 [Correlation, Network] How to Optimize Your B2B Marketing and Sales with Online Video
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.
| | BUZZ MARKETING FOR TECHNOLOGY
SEPTEMBER 23, 2008 [Correlation, Network] Web 2.0 Expo â€“ cool stuff seen on the floor of the show
Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView â€“ Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti. Who started InsideView in 2005 because he saw that â€œbusiness information was becoming more distributed over the webâ€ though articles, interviews, various databases and then eventually social networks.
FEBRUARY 17, 2011 | MODERN B2B MARKETING
[Correlation, Network] How to Optimize Your B2B Marketing and Sales with Online Video
SEPTEMBER 23, 2008 | BUZZ MARKETING FOR TECHNOLOGY
[Correlation, Network] Web 2.0 Expo â€“ cool stuff seen on the floor of the show