How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.
Web 2.0 Expo â€“ cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView â€“ Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti. Who started InsideView in 2005 because he saw that â€œbusiness information was becoming more distributed over the webâ€ though articles, interviews, various databases and then eventually social networks.