Web 2.0 Expo – cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. All of these examples needed consumers to make customize the message and make it their own then spread it virally. Kodak got consumers to share their Kodak moments to celebrate their new low-ink printer.
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