Customer Experience Matrix
JUNE 13, 2016
assign stages to opportunities (early, middle, and late) and find correlations between activities, gaps, and outcomes. These correlations will be the basis for recommending the next best action for each account. Those systems could in turn feed other channels such as display advertising.
Customer Experience Matrix
OCTOBER 15, 2010
I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
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Customer Experience Matrix
JUNE 14, 2013
Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.
Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring.
Customer Experience Matrix
JULY 8, 2009
But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.
Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The rank and share figures correlate closely, but share is probably for comparing sites, since the ratio directly reflects relative traffic. Yet there are so many more vendors I could add. How to choose?
Customer Experience Matrix
NOVEMBER 4, 2010
Right On recognizes that its data could be used to project future business and to correlate stage changes with marketing campaigns, although it hasn’t yet built these features. You can also view my Marketo-sponsored Webinar on the topic.) So where does this leave us?
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