Convince & Convert

AUGUST 31, 2015

It is now widely accepted that Twitter has become the most immediate and up-to-date source of news on the planet. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. LinkedIn Provides Industry Insights.

Social Media 156

Social Media Media Ad brokers Twitter 156

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. Promoting your virtual events on LinkedIn or in industry newsletters. I have a theory. The precision myth.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Zoominfo

JUNE 4, 2018

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Heinz Marketing

OCTOBER 1, 2019

After analyzing responses from more than 2,300 business professionals, we not only identified the key drivers of productivity , but also discovered another finding: There’s a strong correlation between productivity and happiness, assuming you approach productivity by following 9 specific habits. But look at how much!

Product 86

Product Correlation Case Studies Training 86

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” But are these efforts paying off in terms of website traffic and leads?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning… Click To Tweet.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Content4Demand

AUGUST 11, 2021

They don’t want to know how many Twitter followers you’ve amassed. This information can help you learn what is and isn’t working as these early-stage prospects make their way to the things that will demonstrate a clearer correlation to dollars earned. Read the Boardroom. 5 Revenue-Based Marketing Metrics. Winning the Numbers Game.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

illumin

SEPTEMBER 29, 2023

The entertainment value of a podcast ad correlates to the audience engagement it generates, so marketers need to be sure to create ads that feel authentic to the podcasts they live in. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. 38 CPC , no platform rivals Twitter in terms of ROI.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

JANUARY 18, 2022

When a Twitter user surfaced insensitive Tweets from a tenured IU professor, their social team quickly set up a Listening Topic to understand the volume and reach of the conversations surrounding the issue. . If they’re calling Twitter “tweeter,” you’ll need to be heavily involved in the process. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. Yes, your LinkedIn audience is smaller.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. And I have had the privilege of working with some of them.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Martech Advisor

AUGUST 30, 2019

In a recent survey , Clearlink looked at the possible correlation between Net Promoter Scores and profitability. While perhaps initially surprising to some, we discovered that there’s a definite correlation between NPS and average handle time—but it’s not what you might think. Adam Mergist, COO, Clearlink. .”

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Webbiquity

DECEMBER 20, 2011

Six Twitter Metrics. Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Six LinkedIn Metrics. Page views (of LinkedIn company overview). Lift in direct visits (an imprecise but correlated measure). Number of email subscribers. •

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Contently

MAY 23, 2018

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. The increase in paid spend correlated with a surge in email sign-ups.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Excelsior Research

JANUARY 3, 2022

Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Before we conclude, let us look at some statistics. Regression. QUICK LINKS.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Convince & Convert

MAY 27, 2011

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Twitter is a Tiny Sliver. As discussed in “ Is Twitter Massively Overrated &# a few weeks ago, Twitter’s cultural impact is not driven by the size of its user base, but by its real-time nature, and the types of people who use it.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. We help you manage your assets and upload your content to Facebook, Instagram, TikTok, LinkedIn, Twitter, and paid content adaptation. Step 5: Proof of Performance 1.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Sprout Social

DECEMBER 1, 2016

This ensures the greatest probable impact by suggesting distribution times that correlate with when fans and followers are commenting, liking and sharing. The Facebook Pages Report, Twitter Profiles Report and LinkedIn Company Pages Report are used to benchmark success.

Organization 83

Organization Correlation Distribution Custom Publishing 83

ClearVoice

DECEMBER 14, 2020

Studies performed by Backlinko and Ahrefs have found that there is absolutely a correlation between a number of backlinks and Google rankings. Site has Twitter Profile with Followers. Official Linkedin Company Page. According to Backlinko , “pages with lots of backlinks rank above pages that don’t have as many backlinks.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

PureB2B

MAY 30, 2022

Create s publishing schedule that works for you, for example: 1 post on LinkedIn per day. If you’re still unsure if it’s worth it, consider this – sales reps with 5000+ connections on LinkedIn achieve quota 98% of the time. Don’t let it discourage you. Consistency is key. 1 short video per week.

Ideal Customer Profiles 62

Ideal Customer Profiles Landing Pages Paid Search Agency Social Media 62

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. SIMPLE MARKETING TACTICS.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Convince & Convert

DECEMBER 29, 2011

52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. Twitter is a Tiny Sliver. As discussed in “ Is Twitter Massively Overrated ” a few weeks ago, Twitter’s cultural impact is not driven by the size of its user base, but by its real-time nature, and the types of people who use it.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

The ABM Agency

MAY 26, 2023

Leveraging Social Media Intelligence Social media platforms like LinkedIn, Twitter, and Facebook provide a wealth of information about companies and individuals: LinkedIn Sales Navigator: Use this tool to find key contacts within an organization by job title or function. Use tools like Google Analytics.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Convince & Convert

JULY 29, 2012

The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

Social Media 138

Social Media ROI Media Correlation 138

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? How can you measure what people are doing offline in person? Measuring Success in the Influencer Pipeline. Qualitative VS Quantitative results.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Marketing Insider Group

JULY 13, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. NewsCred has found success with targeted social promotion, resulting in correlating increases in reach and social shares.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Marketing Insider Group

OCTOBER 6, 2015

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). There is a correlation between effectiveness and the amount of budget allocated to content marketing. Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100