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Cracking the Code on LinkedIn Ad Copy

Anyword

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. The first rule of LinkedIn ad copywriting is that it must be unique. No Recycling.

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LinkedIn Statistics & How-To Optimize Company Posts in 2022

Meerkat Marketing

LinkedIn continues to showcase that it is a powerful social media platform, especially with its ability to reach a B2B audience. In addition, with the current talent market being as tight as it is, many organizations are turning to LinkedIn to promote their employer brand and search for hard to find talent.

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How Does Prioritizing Net Promoter Score and Customer Experience Drive Revenue?

Martech Advisor

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. But does better CX (reflected in a higher Net Promoter Score) directly translates into profitability? A sale isn’t always due to a high Net Promoter Score.

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#SproutChat Recap: How to Use LinkedIn Data to Inform Your Content Strategy

Sprout Social

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. Promoting your virtual events on LinkedIn or in industry newsletters. I have a theory. The precision myth.

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Job Title Inflation: What’s in a Name?

Zoominfo

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. So whether a company is offering hollow titles or employees are fudging it themselves on their LinkedIn profile, it can hurt in the long run. It’s pretty easy to imagine how it happens. Here’s why.

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Examining how AI can improve customer-brand relationships

ClickZ

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.