Only B2B

FEBRUARY 28, 2024

Intent is the lifeblood of sales. In the fiercely competitive B2B sales landscape, where businesses are vying to paint in lime green, standing out can be daunting. Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Valasys

JANUARY 10, 2022

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2022 & beyond, to do away with the constant struggle of lead generation.

Lead Generation 40

Lead Generation Tools Generation Leads 40

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Some of those strategies still work toward the same end goal.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

markempa

SEPTEMBER 1, 2009

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. I want to focus on dissolving the discourse that inevitably exists between your sales and marketing teams.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

PureB2B

OCTOBER 8, 2020

Blending it with a sales outreach is even harder. Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? In sales, the primary objective is to generate an opportunity and then convert that opportunity to revenue.

Top of Funnel 118

Top of Funnel Email Marketing Work Management Marketing Management 118

Oktopost

JANUARY 31, 2024

Others may prioritize lead generation metrics, aiming to convert advocacy efforts into tangible business opportunities. Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. They call your sales team.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Rouse comments, “Too often it’s about marketing versus sales rather than one revenue team.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Belkins

JULY 16, 2020

In B2B sales, leads are like fuel. If you’re running a business, you must calculate how many leads you need at the current stage of your growth. Knowing the number of leads enables you to understand how to distribute your resources, organize your sales teams’ work, and plan your roadmap. “Wait!

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 85

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Valasys

FEBRUARY 13, 2024

Drive Revenue Growth: Generate qualified leads, guide them through the sales funnel, and ultimately boost revenue through well-planned marketing initiatives. Invest in Share of Voice: A strong correlation exists between market share growth and advertising investment, commonly referred to as “share of voice.”

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Rev

NOVEMBER 15, 2018

Who wouldn’t want to win the love of sales? Alignment with sales is not the most important priority in marketing, but it’s very difficult for marketing to reach its full potential without a good working relationship with sales. Alignment with sales is hard. Sales won’t respond well to your telling them what they must do.

Top of Funnel 113

Top of Funnel Advertising Agencies Paid Search Agency B2B Sales 113

Hinge Marketing

DECEMBER 31, 2015

In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Impact of Online Lead Generation on Growth and Profitability.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. They call your sales team.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Optinmonster

AUGUST 2, 2023

90% say video marketing has helped them generate leads. 87% say video marketing has helped them increase sales. With over 90% of individuals wanting more brand videos in 2023, video has become crucial for brand visibility and lead generation. The last thing marketers desire is for their content to be overlooked.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Zoominfo

APRIL 8, 2018

Companies with blogs generate 55 percent more website visits than companies without blogs ( source ). 67 correlation with search rankings ( source ). Once you write 52 or more blog posts, blog traffic generation increases by up to 77% ( source ). Blogging and Lead Generation Statistics: 16.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Only B2B

NOVEMBER 16, 2023

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. Join Only B2B on this journey as we uncover the secrets to transforming your B2B sales landscape. A positive correlation indicates a successful and enduring partnership.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

PureB2B

OCTOBER 8, 2020

Blending it with a sales outreach is even harder. Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? In sales, the primary objective is to generate an opportunity and then convert that opportunity to revenue.

Top of Funnel 62

Top of Funnel Work Management Email Marketing Marketing Management 62

MindFire

FEBRUARY 3, 2021

After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). Then watch this session now. … and more. Don’t miss this ).

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. This means that high-quality leads aren’t just valuable but also cost-effective.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Tiecas

JANUARY 27, 2024

Lead generation: Blogs can be a powerful tool for lead generation. These engaged readers can then be nurtured and converted into valuable leads that turn into sales opportunities. In turn, it will help generate better-quality leads and grow sales. looking for solutions)?

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. But what is a sales pipeline and why is it so instrumental to selling success? In this guide, you'll learn everything you need to know about sales pipeline management, including: Sales Pipeline Definition.

Top of Funnel 100

Top of Funnel Forecasting Marketing Proposals Work Management 100

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Lead Generation: When tracking lead generation, focus on conversions for maximum impact. Or, can you determine which campaigns generate the most traffic and why?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Marketing Insider Group

JULY 22, 2020

66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads. Shorter sales cycles with a 27% quicker trajectory in profit growth. Sales Velocity. 30% boost in revenue.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

SalesIntel

JULY 14, 2021

If 100 leads get you 1 deal, 200 should get you at least 2. That’s the reason businesses spend enormous amounts of time and resources on lead generation. But here’s another way to look at it – if the ultimate goal is to win more deals, it can be achieved more effectively by improving the sales closing rate.

Outreach 52

Outreach Terms and Conditions High Quality Lead B2B Sales 52

Marketing Insider Group

AUGUST 16, 2011

One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. No they won’t.

Work Management 100

Work Management Marketing Management Word of Mouth Paid Search Agency 100

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Tiecas

AUGUST 14, 2023

Of course, lead generation is the number #1 goal, right? Refer to my earlier post, Industrial Lead Generation for Sales – It’s Complicated! Goals achieved by manufacturing content marketers in the last 12 months You’d think this would be a no-brainer. Well, take a look at this chart. Surprised by the findings?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52