Remove interactive

Paul Gillin

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McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Executives at internally networked organizations note the highest improvement in benefits from interactions with employees; those at externally networked organizations, from interactions with customers, partners, and suppliers.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. Online marketing provides much richer options for understanding how people interact with our content.

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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

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