B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. On average the top 5% of industrial brands capture 95% of the total share of voice.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

InsightSquared

OCTOBER 2, 2020

Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. A Modern, Scalable Architecture . Self-Serve. Structured or unstructured data. Custom objects or standard fields.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Webbiquity

JULY 21, 2020

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Who knows?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Every employee has a story to tell, you can scale up content marketing while retaining its effectiveness if you can figure out a way to give your employees a voice that resonates in your industry.

Business 353

Business Work Management Correlation Cable 353

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Search Engine Journal

NOVEMBER 28, 2022

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.

Demand 94

Demand Correlation Trends Media 94

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. In the industry, does Google tend to prioritize proximity over quality for core search terms?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SmartBrief - Marketing

JANUARY 28, 2024

When looking at projected growth based on ESOV alone, correlation stands at about 25 percent. However, when you account for System1’s Star Rating and ESOV, there is an 85 percent correlation between projected growth and actual growth. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Ads 62

Ads Brand Identity Branding Correlation 62

Martech

DECEMBER 5, 2023

Unlike rational markets, the study found little to no correlation between price and quality in the open web ad market. Ironically, in a marketing industry awash in data, it’s the lack of visibility and data that is partly to blame for the inefficiency. Why we care.

Studies 92

Studies Paid Search Agency Ads Correlation 92

Zoominfo

OCTOBER 13, 2020

To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 130

Social Media Generation Media Peer-to-peer 130

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. Email marketing performance continues to directly correlate with email’s ability to provide relevant content to recipients. Looking at the number of clicks by industry, insurance has been the fastest-growing in 2021, taking over the top spot in June.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

NOVEMBER 9, 2023

Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5 Centralized GTM Function: A centralized function serves as a valuable clearinghouse for data, enabling the development of industrialized, repeatable sales plays. A third of responses came at least a full day later.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Convince & Convert

MARCH 7, 2024

Interestingly, marketing departments have higher adoption rates of AI, suggesting a correlation between AI use and efficiency. In fact, less than half of marketers rank efficiency as a top area needing improvement, compared to 62% of sales and 60% of customer success professionals.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Modern B2B

MARCH 28, 2024

With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively. One of the key advantages of AI is its ability to uncover patterns and correlations.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Buffer

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Social Media 74

Social Media Communities Customer Surveys Word of Mouth 74

Martech Advisor

SEPTEMBER 17, 2019

Today’s retail CMOs are fixated on proving how their efforts map back to their business’s bottom line -- a sale -- and how they can ensure every investment and campaign is not only measurable but able to make a direct correlation to a transaction. Also Read: Blocking: Ad-fraud Prevention or Cure?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Zoominfo

JULY 5, 2023

How Sendoso’s GTM & RevOps Teams Are Adapting Sendoso , a leading direct-mail platform, has made a lot of changes in the past few months in a push to appeal to new industries. I think a lot of organizations feel like it has to be a tradeoff, but they work better when they’re working together.”

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Customer Experience Matrix

JUNE 27, 2021

The correlation is better for no-code although there are probably other, equally plausible explanations. If the processes are shared by many users and fairly standard for the industry, a purchased package will likely work the best. What’s more important is that no-code and low-code do change the terms of the build vs buy debate.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

QuanticMind

NOVEMBER 19, 2018

No doubt, these technologies have changed industries for the better with the ability to process high volumes of data rapidly and accurately, providing analysis and actionable insights that can be leveraged in myriad strategic business decisions. AI has applications to a wide variety of industries, including advertising.

Marketing AI 40

Marketing AI Advertisements Advertising Budget Programs 40

Salesforce Marketing Cloud

JUNE 12, 2023

Sujith Abraham, Salesforce Trailblazers who commit now to learning the skills needed to work collaboratively with machines will weather the coming AI revolution across markets and industries. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Marketing Insider Group

MARCH 28, 2023

When deciding on the best inventory management software for your business, consider testimonials from similar businesses, industry-specific benefits, and the provider’s industry expertise. Identify patterns, correlations, and trends among the resulting segments.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Conversica

SEPTEMBER 14, 2018

FOSTER CITY, CA — September 14, 2018 — Conversica , the leader in conversational AI for business, today announced its first-ever Automotive Lead Provider Awards, created to recognize and honor top-performing lead providers in the automotive industry. The honorees will be announced in October.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Management Leads Lead 40

chiefmartech

AUGUST 14, 2020

They’ve developed the Gartner Digital IQ Index to benchmark the digital performance of brands relative to industry competitors. ” You can see the rankings of the top 10 brands in a number of different industries, mostly consumer, here. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Unbounce

MAY 29, 2020

Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? ” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . How do you know that your hard-earned conversion rate is worth celebrating?

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Marketing Insider Group

JULY 28, 2020

They also assert that retail and manufacturing are declining, and those industries rely on traditional advertising. The rise of the tech industry is certainly true. As companies in all industries adjust to a content marketing mindset, the lines between marketing and technology are blurring. The argument has some holes.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Biznology

AUGUST 3, 2017

Show them how companies in their industry are adapting. Show them how investment in marketing (especially digital marketing) is correlated to improved revenue and profit growth. You might be surprised to see that in the same industry, some companies spend 10 times what others do. Show them the numbers.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Only B2B

FEBRUARY 28, 2024

This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries. Utilize the platform’s capabilities to identify high-intent leads based on relevant keywords, industries, and firmographic criteria.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

ANNUITAS

MAY 13, 2020

A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . There are four elements to consider: Causality vs. correlation. Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend?

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Marketing Insider Group

AUGUST 13, 2020

What I’m looking to do is outrank my content competition, not specifically my industry competitors. The correlation is that it must be interesting to the audience. If I write about these topics and create high-quality blog posts, I can outrank the competition.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Webbiquity

JANUARY 19, 2021

It began in the 2000s when industry analyst Doug Laney characterized the collection and harnessing of extremely large amounts of data into three V’s: Volume : Refers to the amount of data being processed. Velocity : Represents how fast the data can be processed. These massive volumes of data are incredibly useful.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Tony Zambito

OCTOBER 22, 2020

The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. Big tech and other industries are preparing their workforces to remain working from home remotely throughout 2021. Transformative it is.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. The alert correlates elevated white blood cell count with septic infection. What if they are wrong?

Marketing AI 110

Marketing AI Work Management Marketing Management Bandwidth 110

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122