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The Key Ingredient to Automating Lead Generation [Data]

Hubspot

If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?" Landing pages are the bread and butter of lead gen. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.

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15 Blog KPIs You Should Already Be Tracking

Hubspot

But how do you know if all that commitment is actually leading to a positive ROI? Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. HubSpot customers can easily track this metric using the Sources tool (pictured below).

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

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Set It and Forget It: 3 Tips for Generating Leads on Vacation

Hubspot

While you're relaxing on the beach sipping a refreshing cocktail, how are you still hitting your leads goals? So next time you go MIA from work to bask in the summer sun, take these easy steps to ensure you're not sacrificing any of those precious leads. How to Generate Leads on Vacation. How to Generate Leads on Vacation.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable.

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10 Reasons You're Not Hitting Your Leads Goal This Month

Hubspot

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. So where do leads come from?

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The Secret to Generating Blog Leads Over the Weekend

Hubspot

But if you do decide to put your blog in sleep mode, there's a simple tactic to increase your chances of generating weekend leads with no new content. Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. So, what's the secret?