Listening to Your Customers In the Digital Age
The Effective Marketer
JANUARY 19, 2012
I like Gerald Zaltman ’s explanation that “ The correlation between stated intent and actual behavior is usually low and negative ” which also reminds me of an episode of Mad Men where Don Draper chastises a hired researcher to do a focus group for one of their clients, see below. And why is that? Market Research via Social Media.
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