Moz
DECEMBER 8, 2020
These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. I went with this approach because it uses the square of the correlation variables (where the correlation value is R, the quadratic mean uses R squared).
Moz
APRIL 18, 2019
Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. So it turns out that Google had this insight early on that what other people say about you is more important, at least to them, than what you say about yourself.
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Convince & Convert
OCTOBER 30, 2014
A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Correlation studies only measure correlation, they don’t measure causation.
Moz
MARCH 30, 2021
While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. Google evaluates links in so many ways, you could say its search engine couldn't exist without them. Enter Paddy Moogan.
Hubspot
JUNE 9, 2021
If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic. Image Source.
Content Standard
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? It’s gonna get ugly.”
Content Standard
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? It’s gonna get ugly.”
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