Only B2B

FEBRUARY 28, 2024

frequency of website visits, type of content downloaded), you can prioritize your outreach. Connects with your data: Correlates intent data with your website analytics for deeper insights. Prioritize Leads Based on Intent Signals: By analyzing the strength of a prospect’s intent signals (e.g.,

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Circle Studio

MAY 9, 2019

Like any other heatmap, red signifies a higher frequency, and blue or purple signifies a lower density of activity. These heatmaps are particularly insightful because there is a high correlation between mouse movement and eye movement. Is there any correlation between drop-off percentage and the type of content on the page?

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Sword and the Script | B2B

OCTOBER 13, 2020

Frequent publishing linked results from blogging Blogs that publish more frequently produce better results, according to the survey: “High-frequency bloggers are getting better results. There is no mystery here – where quality is a given – the correlation is easily explained. click image for higher resolution) 3.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

ClearVoice

FEBRUARY 4, 2020

Does publishing frequency matter — and what is the sweet spot for blogs in 2020? High-frequency blogs are on the decline. We also know from the data that blogging more often correlates with better results. But my personal take is that you really don’t need to be an ultra-high frequency blogger to meet your goals.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Heinz Marketing

JUNE 21, 2022

The orbit model looks at the member’s commitment to the community and the frequency of their engagement to determine where they land. Increases in purchase frequency. If you’re unfamiliar with the orbit model , the basis is that your community has a gravity that pulls members into its orbit. Higher average order values.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Heinz Marketing

JUNE 30, 2023

Repeat Purchase Rate This metric tracks the frequency at which customers make repeat purchases. Look for correlations between different metrics and customer behavior to gain a holistic understanding of your customers’ needs and preferences.

Churn Rate 93

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 93

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Are my target markets using this social channel? Am I using and optimizing all images, text, and options? How’s this social account performing? How many conversations (direct messages, retweets, likes, comments, or shares) do I have weekly?

Social Media 144

Social Media Business Media Profiling 144

Scoop.it

MAY 20, 2020

Step 2: Choose your email newsletter frequency. Deciding on your newsletter frequency will help you: Plan your time to curate content and write your email copy. Over time, you can start experimenting with other frequencies and see how the change impacts your results! Frequency: “every Thursday,” “weekly dose,” “once a month”.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

InsightSquared

DECEMBER 20, 2019

It understands engagement (which deals reps are working and how they are engaging—frequency, type, response), then correlates that data with historical wins and losses to understand the time and resources currently being deployed and how likely this effort will lead to positive outcomes.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Buffer

NOVEMBER 8, 2018

Average posting frequency per month. We can definitively say that stories posting length has a positive correlation with reach and impressions metrics. Average posting frequency per month. More content leads to greater median reach and impressions. Instagram Stories research benchmarks for specific verticals.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

DAGMAR Marketing

MAY 12, 2020

It may get a bit lost in the shadow of the major core update, but we’ve also seen an unusual frequency in changes to local search results since around the third week of April. A bedrock of good, relevant content can go a long way toward keeping your rankings afloat in a storm. What about a possible recent local update?

Correlation 98

Correlation Traffic High Quality Lead SEO 98

chiefmartech

DECEMBER 6, 2022

First, we created a bar chart of all the martech categories and the frequency by which products in those categories appear in the database of martech stacks that Frans has collected over the past several years. Martech Product Ratings: Patterns & Hypotheses. The smaller the martech vendor, the higher their ratings (on average).

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Customer Experience Matrix

JUNE 13, 2016

It will also infer contacts’ personal interests, channel preferences, and optimal message frequency from their behaviors in marketing automation, CRM, and the Web site. assign stages to opportunities (early, middle, and late) and find correlations between activities, gaps, and outcomes.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

ClearVoice

MARCH 26, 2024

While exposure measures the frequency and depth of audience engagement. Watch for anything that may correlate with higher engagement, traffic, or conversions. Reach and Exposure With all content marketing, step one is to see if people are reading it. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Customer Experience Matrix

JUNE 4, 2014

The table in the body of the post just shows the deviation of the satisfaction scores from the over-all average of 3.21, highlighting the "impact" of each obstacle (with the caveat that "impact" implies causality, which isn''t really proven by the correlation). If anyone has a better solution, I''m all ears.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

SmartBug Media

JULY 25, 2023

AI-powered tools can rapidly sift through vast amounts of data, pinpointing trends, patterns, and correlations that might go unnoticed by the human eye. AI can analyze keywords for not only their frequency but also the context in which they are being used. This is where AI comes in.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Stevens & Tate

DECEMBER 7, 2020

According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Blogging is among the simplest yet most effective ways you can market. Google’s ranking mechanisms highly rate blogs that are frequently updated with relevant, quality content.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

Conductor

JUNE 29, 2021

The paper finds that there is a 9-10 week lag, but correlation , between social media conversations and the ensuing search results for the topic searched. Bi-grams display the frequency with which two words appear together. As curiosity or passions are ignited on social media, search volume on these subjects follows.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Zoominfo

JULY 25, 2023

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Digilant

JANUARY 5, 2023

Advertisers chose from keywords identified by the publisher that described the content or broad topics correlating to the page’s topic that could relate to a brand’s campaign. Before the introduction of AI in contextual advertising, most marketers had to rely on keyword or topic targeting strategies. Find your audience and niche.

Advertisements 52

Advertisements Advertising Ad Frequency Paid Search Agency 52

Optinmonster

DECEMBER 20, 2023

This involves balancing two key metrics: Search Volume: This represents the frequency with which a keyword is searched. Each stage of the buyer’s journey correlates with different search intents. Step #2: Assess Keyword Metrics The best keywords for SEO should hit the sweet spot between being popular and being easy to rank.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Marketing Insider Group

JULY 13, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. NewsCred has found success with targeted social promotion, resulting in correlating increases in reach and social shares. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Martech

OCTOBER 22, 2021

Most SEO platforms provide daily site crawls; others offer a weekly frequency. Capabilities range from social signal tracking and correlations to site traffic and conversions, as well as social profile monitoring and sentiment analysis, and contact-relationship management.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

B2B Marketing Analytics

AUGUST 31, 2021

Analyzing the frequency and recency of the engagements together is a strong indicator of qualification. While the definition of the “engaged” contacts can vary across different companies but broadly it covers these data points: The number of email engagements in a given time frame (usually past 90 days).

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Outreach

AUGUST 24, 2021

Since the email open rate reflects how many delivered emails were opened, a high email open rate generally correlates to campaign success. An increased positive response rate has a 33% higher correlation with booked meetings. Email open rate. Click-through rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Convince & Convert

JULY 29, 2012

Why aren’t you using social CRM and database software (or at least random sample customer surveys) to isolate social media’s impact on purchase frequency, total size of purchase, lifetime customer value, and customer advocacy? “Proving” Social Media ROI with Correlation.

Social Media 138

Social Media ROI Media Correlation 138

Marketing Insider Group

JUNE 1, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. NewsCred has found success with targeted social promotion, resulting in correlating increases in reach and social shares. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. Post frequency matters. But for corporate blogs, the lesson is clear: maintaining consistent post frequency is crucial to maintaining high blog traffic and continuous growth. Patience is a virtue, and persistence is rewarded.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

JULY 2, 2012

It’s hardly surprising, but maintaining regular SEO efforts, even if only a few hours per month, has a strong positive correlation with increased organic search results. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Brightedge

FEBRUARY 4, 2021

We don't see this correlating with any major updates, though People Also Ask seems to have been shown more often starting around the same time period. Mobile users are seeing 3-packs more often and the frequency was increaseing until winter of 2020. Google 3-pack.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Martech Advisor

JANUARY 23, 2020

Are there correlations between a specific CRM channel and a cultural group? The activation calendar must factor in engagement timelines, preferred day of the week, and engagement frequency for your targeted consumer. Is there a preferred time of day for engagement? Is one key product trait responsible for repeated conversions?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Hubspot

MARCH 16, 2015

Data from our new 2015 Social Media Benchmarks Report shows no discernible correlation between the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., If there were a correlation, those dotted blue and orange lines would follow a similar pattern.

Social Media 28

Social Media Correlation Media Advertising Benchmark 28

Adobe Experience Cloud Blog

AUGUST 17, 2015

There is no significant correlation here. In fact, you can see there’s actually a slightly negative correlation. However, it’s important to note that several other factors such as frequency, content, and relevance do. There’s a very strong correlation here. Each dot represents an email send from a customer.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

Martech

SEPTEMBER 28, 2021

Every identity resolution vendor profiled in this report maintains a proprietary identity graph or database that houses all the known identifiers that correlate with individual consumers. Addressability is another factor that can help marketers measure their match accuracy by assessing the number of consumers that can actually be contacted.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Referral Rock

OCTOBER 3, 2019

Descriptive Data Mining : It aims at finding the frequency and correlation in the data for revealing readable patterns. Types of Data Mining Techniques: There are two forms of data mining techniques… Predictive Data Mining : It makes use of some variables for predicting the efficacy of other variables.

Enterprise Management 65

Enterprise Management CRM Marketing Management Business 65

Content Standard

JUNE 8, 2015

Losing streaks, meanwhile, positively correlated with a downturn in followers. But there was another important correlation: The number of tweets tended to increase during times of success, while followers also increased. Respectively, in tough times, tweets were less frequent and followers also declined.

Twitter 40

Twitter Correlation Television marketing Content 40