LiveRamp

FEBRUARY 15, 2019

When building Facebook campaigns, marketers are often limited in their targeting choices by Facebook’s native targeting. LiveRamp’s IdentityLink Data Store offers a third-party data solution with over 65 Data Store providers who are approved for Facebook. Access hidden pockets of data that aren’t shared on Facebook.

Facebook 63

Facebook Optimization Campaigns Correlation 63

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. At a high-level, our research shows a strong correlation between social following and revenue.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Hubspot

OCTOBER 18, 2018

Oh, Facebook. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. This phenomenon has been measured before in some of our research , which month-over-month reflects a general sentiment among users to stick with Facebook, despite its many issues. Source: Facebook.

Paid Content 68

Paid Content Facebook Television marketing Correlation 68

Contently

MAY 15, 2017

With all of this progress, counting Facebook, Twitter, and LinkedIn shares may seem like a thing of the past. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 157

Correlation Lead Scoring Lead Ranking Content 157

Martech

OCTOBER 26, 2023

Facebook parent Meta’s third-quarter revenue jumped 23% to $34.15 We have observed softer ads in the beginning of the fourth quarter, correlating with the start of the conflict, which is captured in our Q4 revenue outlook,” Li said. billion, the latest indicator of a rebound in digital advertising. The company reported $11.6

Marketing AI 108

Marketing AI Correlation Paid Search Agency Pricing 108

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Facebook 150

Facebook Brand Identity Branding Content Marketing 150

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. Where it gets interesting is in the correlations it surfaces. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Anyword

JULY 16, 2019

Now more than ever, the loyalty of a publisher’s audience is almost directly correlated to revenue, whether through paid subscriptions, bigger branded content deals, or strong affiliate and e-commerce initiatives. . The post Using Facebook to Drive Audience Loyalty appeared first on Keywee. To learn more, request a demo here.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Oktopost

DECEMBER 5, 2022

There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Nuvi

MARCH 4, 2021

It is calculated using artificial intelligence to take a snapshot of everything customers say about a provider online — solicited and unsolicited feedback — culled from patient ratings and reviews on sites such as Google as well as social content such as Facebook posts. Visit reputation.com to learn more. ###.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

Magisto

APRIL 12, 2018

Snappy App Used AI-Created Facebook Videos to Increase Conversion and Click-Through-Rates Click To Tweet. Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost.

CTR 40

CTR Facebook Video Marketing Conversion 40

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. 4) Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages.

Social Media 98

Social Media Tools Media Lead Scoring 98

Webbiquity

JANUARY 19, 2021

For example, over 500 terabytes of data get ingested into the databases of Facebook every day. Using advanced software systems, analysis of big data can uncover patterns, correlations, and insights that can inform big business decisions quickly, helping companies stay lean and agile. These massive volumes of data are incredibly useful.

Marketing AI 282

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. 1) Hootsuite. 2) TweetReach.

Social Media 144

Social Media Tools Media Lead Scoring 144

Marketing Insider Group

JULY 28, 2020

Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. Last, the authors correlate the results of the acquisition trend. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Biznology

JULY 22, 2019

Are Facebook and Instagram changing our mental health? The interest began when people started considering the lack of a Facebook profile “unnatural.“. The interest began when people started considering the lack of a Facebook profile “unnatural.“. When was the last time you were an activist in real life, instead of on Facebook?

Social Media 128

Social Media Media Correlation Social Networks 128

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Source: Google. No Surprise Here.

Facebook 45

Facebook Sample Privacy Correlation 45

Biznology

FEBRUARY 17, 2017

In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Have I noticed any correlation to posting frequency and how my audience grows? Rewrite your Facebook Page info. How’s this social account performing?

Social Media 144

Social Media Business Media Profiling 144

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Sprout Social

OCTOBER 27, 2022

This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Facebook customer service stats. Facebook is the number one platform where consumers follow brands, so it’s easy to reach out whenever needed. Start your free Sprout trial.

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Martech

APRIL 5, 2023

The walled gardens challenge Marketers are also losing access to large pools of potential customer data due to the creation of “walled gardens” by Google, Facebook and Amazon. These closed ecosystems enable the marketplace providers to maintain control of user data. There is no standard model for an identity graph.

Ideal Customer Profiles 99

Ideal Customer Profiles Mobile Advertising Privacy Paid Search Agency 99

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.).

Display 141

Display Top of Funnel Paid Search Agency Ads 141

DAGMAR Marketing

SEPTEMBER 27, 2021

There’s a direct correlation between your response time and customer engagement. Have 30 minutes for a call? Get in touch for a strategy consultation. The Benefits of Adding a Chat Box to Your Website. Our chat service offers the around-the-clock support needed to create a thriving business that can benefit you and your customers alike.

Paid Search Agency 108

Paid Search Agency Conversion Marketing Management SMS 108

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

ClearVoice

MAY 28, 2021

SOV is crucial because it strongly correlates to market share and revenue. For example, let’s say you’re trying to work out your SOV for Facebook mentions. SOV is crucial because it strongly correlates to market share and revenue. But why is share of voice so important? Image source: LinkedIn B2B Marketing report.

Correlation 52

Correlation Comparison Click Rate Work Management 52

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 99

Lead Ranking Top of Funnel Correlation Lead Scoring 99

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Martech

MARCH 14, 2022

Let’s say you’re using multiple channels in your latest campaign: Facebook, Google Ads and Trade Desk. That data is pulled directly from Facebook, Google Ads, or whatever ad platform is being used. And conversions, whether tied to an online purchase or a form submission, are what most businesses truly value.

Paid Search Agency 93

Paid Search Agency Marketing Analytics Tools Top of Funnel Advertising Funnels 93

Convince & Convert

OCTOBER 30, 2014

When people ask this question, what they mean is, does sharing a web page in your social media sites such as Facebook, Twitter, Google Plus, Pinterest, etc., Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief.

SEO 167

SEO Correlation PageRank Social Media 167

Marketing Insider Group

JULY 16, 2020

Since this approach to lead nurturing is so personalized, your team will benefit the most from using a research-based ABM (Account-Based Marketing) program – it lets your team follow every customer’s individual journey, and determine whether or not (and how) each interaction correlates with a conversion.

Lead Ranking 277

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 277

Hubspot

AUGUST 29, 2018

Facebook's Latest Removals. Earlier this month, Reuters published a special report on Facebook's ongoing struggle to curb violence-inciting hate speech on its platform in Myanmar. An estimated four million users shared their data with myPersonality, who Facebook says will be notified. Unriddled: The Tech News You Need.

Facebook 41

Facebook Paid Search Agency Ad Exchange Companies 41

Tiecas

AUGUST 14, 2023

Sixty percent reported using in-person events, compared with only 28% the previous year (The pandemic had a big impact on this) The use of videos increased to 90% from 86% the previous year Manufacturing marketers said videos produced the best results for their content marketing in the last 12 months (57%) The use of guest posts increased to 47% from (..)

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Of course, correlation doesn’t (always) imply causation, but the relationship in this case is intriguing.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214