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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

The importance of MAP to the Demand Technology Stack is also reflected in the significant size and ongoing growth of the global market for MAP software – valued at $4.06 Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis. And overall Eloqua sits in a strong second place among enterprise MAPs.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The rank and share figures correlate closely, but share is probably for comparing sites, since the ratio directly reflects relative traffic. Yet there are so many more vendors I could add. How to choose?

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 First, I'll tell you that the aggregate functionality scores largely correlate with the scores for complex usability. The main result of the conversations so far has been to clarify the items related to lead routing. 9 Now what?

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. But you can measure “tons of stuff&# and find correlations. And correlations are good data. • Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete. Kim Albee , Genoo.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

They just don’t have the detailed experience in the market to correlate the content and media options into metrics. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). B2B marketing partners usually provide a high level of detail in an end-to-end view of metrics.