Brandpoint

FEBRUARY 21, 2023

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

Here are the first two steps: Report on high-level revenue contribution. Reporting on High-Level Revenue Contribution. So the first step is to report the monthly sum of revenue attributed to all your content assets. So a great exercise is to compare the revenue distributions of different content types. Let’s get started.

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. A LinkedIn report found that 78% of IT buyers seek information when looking for a provider. What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. Influenced Opportunities Oktopost takes your ability to track and measure ROI from employee advocacy one step further with the help of Influenced Opportunity Reports.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Reporting on revenue created by marketing sources is the only truth that counts. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Marketing Insider Group

DECEMBER 3, 2020

When you arrive at the Report, select “United States” from the Region filter. This is why we see such significant interest in Internet Marketing, Database Management, Shipping and Distribution, and Software and Development. Food Industry report from FTI Consulting, Inc., By selecting the U.S. But if U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Envy

SEPTEMBER 30, 2022

Not only that but the number of touchpoints ( one article recently reported 21 ) needed before a lead is ready to be contacted has almost doubled recently. With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Marketing Insider Group

NOVEMBER 9, 2020

The ANA (Association of National Advertisers) recently released a report, Growth and Opportunities in Content Marketing. The ANA report found that 59% of the respondents lack actionable insights with current content performance metrics. Distribution methods: Social media, third party sites, email marketing, etc. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ANNUITAS

NOVEMBER 29, 2023

Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. What do we mean?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Click here to download!

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

LeanData

MAY 8, 2018

According to a new report by Aberdeen Group, “The Efficient Sales Funnel: Shorten the Path from Lead to Revenue,” only 49 percent of sales reps hit their targets in the average sales organization …. … That’s just one direct correlation between efficient funnels and efficient sales reps. Get the Aberdeen Group’s Report.

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. I’m not going to rehash the entire report in this post. I encourage you to download the full report from the link above. What is working and what is not The report has a whole section dedicated to discussing the various channels.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Circle Studio

OCTOBER 26, 2017

The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. The 39-page report provides a snapshot of the current state of B2B content marketing while providing insight into how the most effective content marketers do things differently.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Sprout Social

DECEMBER 1, 2016

Our team uses Sprout’s publishing toolset to schedule, target and distribute social content. This feature set is particularly useful for the distribution of our Latin American content. It’s also heavily informed by our platform’s reporting capabilities.

Organization 83

Organization Correlation Distribution Custom Publishing 83

Sprout Social

MAY 18, 2022

By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. Sprout’s employee advocacy software Bambu offers reports like this and much more. To get the most out of your content, look at what other B2B buyers are using for distribution.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

B2B Marketing Directions

MARCH 26, 2023

Ninety-two percent of the survey respondents reported having some kind of "top account" program. In fact, only 45% of the respondents said their company tracks gross profit at the account level, and only 20% reported tracking net profit by account.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Allocation Marketing Management 52

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Spiralytics

FEBRUARY 12, 2024

Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience. Inquire about their reporting process When working with an SEO expert, clear communication is essential.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Salesforce Marketing Cloud

APRIL 27, 2022

The 2020 World Economic Forum Future of Jobs report said redundant roles will decline, yet emerging professions will grow due to automation. Burnstein said there is a direct correlation between a robust economy and hiring and automation. “Automation is playing a key role in that.”. And when robot orders go down, unemployment goes up.”.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. Demand Metric Report, 2020. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Demand Metric Report, 2020. Video for Sales. Corporate Communications.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Conductor

JANUARY 18, 2022

This was underscored when medical researchers in 2020 used Google data to correlate rates of people searching for “lost smell” with upticks in COVID cases. Interest appears to have peaked in late November 2021 with reports of Omicron’s emergence. government’s strategy of partnering with private pharmacies for vaccine distribution.

Trends 111

Trends Distribution Demand FAQ 111

Atomic Reach

JULY 27, 2023

We also analyze where and when to distribute your content for maximum impact. We onboard them onto our platform so their content can be shared and distributed for maximum impact at scale. We correlate influencer content performance to any social/brand owned channels 4. We track performance by each predetermined KPI 2.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Inbox Insight

MARCH 14, 2022

Either way, a diverse range of channels is essential to ensure thorough coverage and accurate reporting, though other crucial elements need masterminding for maximum effectiveness. This can be challenging when it comes to reporting on channel performance due to key metrics differing across channels.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Martech Advisor

AUGUST 30, 2019

Net Promoter Score surveys are often distributed immediately after the purchase experience – before the product consumption stage. In a recent survey , Clearlink looked at the possible correlation between Net Promoter Scores and profitability. Here are three strategies you can leverage to gain from this correlation: 1.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

ClearVoice

OCTOBER 29, 2018

While we believe that the findings in this research are generalizable to multiple content distribution channels, such as Facebook, Twitter and private blogs, we’ve focused this second part of our research on Medium.com hosted blogs. The data helps answer: Should you solicit shares in your marketing content? What the data says. The takeaway?

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. However, the report says, “a conversion rate between 35% and 45% is considered good.”.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. Results can be displayed on reports, which in turn can be assembled into custom dashboards. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Moz

MARCH 2, 2021

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. The Top 20 Report will include all ranking URLs for the target keywords even if they aren’t listed in your “Site” column. Step 4: Run a Top 20 Report in STAT for all keywords.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

EveryoneSocial

JANUARY 18, 2021

Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. 74% of employees draw a correlation between culture and their ability to serve their customer base. Support remote and distributed teams. We like to call this “ knowledge sharing.”.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Martech Advisor

OCTOBER 14, 2019

Media execution relates to the enactment of any media plan, from its distribution to its performance. Proper media execution also correlates to brand safety measures. Most businesses distinguish the creation, sale, and distribution of their products and services as a top priority. What’s Media Execution?

Media 57

Media RFP Marketing Management Advertising Agencies 57

SpotMe Blog

SEPTEMBER 15, 2022

In other words, they distribute their top content during events and they use their events to create top content. . What format and which distribution channels does my target audience spend the most time with? And it all depends on the distribution channel you’re going to share it on. Downloadable report.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Customer Experience Matrix

APRIL 4, 2014

Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. When the system finds emerging trends that appear to be more than statistical noise, it highlights them in reports.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Vision Edge Marketing

FEBRUARY 20, 2024

McKinsey’s research reveals that insight -driven B2B companies report above-market growth and EBITDA increases of 15 to 25 percent. Correlations and Relationships : Insights often involve recognizing correlations or relationships between variables that were not apparent initially. How can you achieve similar results?

Business 197

Business Correlation Validation Allocation 197

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Contently

JUNE 29, 2016

According to the Content Marketing Institute’s 2016 benchmark report , only 32 percent of B2B marketers rate their content marketing efforts as “successful.” college graduates to discern if having an internship prior to a first “real” job correlated to the length of time interns remained at their first employer.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62