Why CEOs Say Yes to Marketing Automation
APRIL 8, 2015
Since then, it’s become ever more clear that acquiring marketing automation (and applying the expertise to make it hum) is a huge competitive differentiator. That’s because the customer is more proactive than ever before, and the landscape is practically littered with touchpoints. Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2
Oracle Real-Time Decisions Empowers Business Users
Customer Experience Matrix
MAY 26, 2011
This is especially true in customer management, where new touchpoints – Web, mobile, social, etc. What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. To some degree they also compete their ability to connect with data sources and touchpoint systems. But every vendor I've spoken with says this integration is easy, so it doesn’t seem to be a major point of differentiation. One of the few dependable rules in the software industry is that Suites Win.
The Design of Buyer Experience
NOVEMBER 1, 2010
As products and services are subjected to increasing entry into the level playing field we call commodity, differentiation is made in designing innovative buyer experiences. Buyer Interaction Modeling : For every stage in the buyer’s journey, interactions that correlate to a buyer’s journey lead to successful buyer experience design.