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| | BUYEROLOGY
NOVEMBER 1, 2010 The Design of Buyer Experience
As products and services are subjected to increasing entry into the level playing field we call commodity, differentiation is made in designing innovative buyer experiences. Buyer Interaction Modeling : For every stage in the buyer’s journey, interactions that correlate to a buyer’s journey lead to successful buyer experience design.
| | CUSTOMER EXPERIENCE MATRIX
MAY 26, 2011 Oracle Real-Time Decisions Empowers Business Users
This is especially true in customer management, where new touchpoints – Web, mobile, social, etc. What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. To some degree they also compete their ability to connect with data sources and touchpoint systems. But every vendor I've spoken with says this integration is easy, so it doesn’t seem to be a major point of differentiation. One of the few dependable rules in the software industry is that Suites Win.
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