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The Benefits of Business Intelligence

The ROI Guy

Consolidate Query, Reporting, Analysis, and Analytic Applications, such as eliminating custom development and manual maintenance of Excel spreadsheets and reducing data consolidation efforts 2. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

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How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

This selection bias in medical testing extends back to pre-clinical stages – the majority of drug development research being done on male-only lab animals. Although they’re unlikely to pose a life-or-death scenario, external validity threats are very real risks to marketing experimentation. Is this always the case?