Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Vision Edge Marketing

FEBRUARY 22, 2022

A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. Consideration as it relates to the customer buying journey means your company and your offer have made the short list of options and are among the “consideration” set.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. Site Speed: Companies with the fastest-loading websites were correlated with better follow-up, delivering 2.5

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Sales and Marketing alignment has never been more important, and the same can also be said for customer success, and even support and finance. Correlate outcomes. Reps don’t win deals alone.

CRM 207

CRM Correlation Paid Search Agency User-Generated Content 207

Zoominfo

FEBRUARY 22, 2021

Extroverts are much better at going out on a limb and introducing themselves to a new person or prospect. When you have everything you need to know about a prospect at your fingertips in real time, it gives you the confidence and intel you need during those crucial introductions. Researching Prospects. It takes some cajoling.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

InsightSquared

SEPTEMBER 4, 2019

Salesforce only looks at out-of-the-box campaigns, meaning you aren’t able to see how a prospect accessed the campaign in question. A prospect can access a campaign in a number of ways. We want to help you understand what campaign yields the best ROI and at what stage in the customer journey. there’s an added complication.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Sales strategies vary based on the customer segment, region , and team structure. Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Salesforce Marketing Cloud

JUNE 12, 2023

Utilizing today’s AI technology, salespeople can write stronger prospecting emails , service reps can solve issues with fast-track case swarming , and marketers can create increasingly personalized journeys for their customers and prospects. If it hasn’t become clear yet, AI is not just for developers or data scientists.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Leads transform into customers by stepping through a carefully curated sales funnel. Sales funnel mapping is the process of outlining the steps leads take to become a real customer. Sales Funnel vs. Sales Pipeline.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Valasys

FEBRUARY 13, 2024

By embracing B2B Growth Marketing, companies can: Expand Market Reach: Employ targeted strategies tailored to your ideal client profile to reach new prospects and broaden your market presence. Webinars, virtual conferences, and online workshops offer a cost-effective and scalable way to engage with prospects and showcase thought leadership.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Only B2B

FEBRUARY 28, 2024

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. Choosing the right platform is like choosing the canvas to picture the specific needs, purpose, and budget of the prospect. Must Read: What are the Benefits of B2B Intent Data?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Sales and Marketing alignment has never been more important, and the same can also be said for customer success, and even support and finance. Correlate outcomes. Reps don’t win deals alone.

CRM 156

CRM Correlation Paid Search Agency User-Generated Content 156

Heinz Marketing

OCTOBER 31, 2020

The Eight Prospecting Paradoxes That Cause Selling Schizophrenia. Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. New Data Shows an Overlooked Finding Correlates to Sales Effectiveness. What’s Driving Your Customer’s Need To Buy?

Paid Search Agency 136

Paid Search Agency Cross-Selling Ads B2B 136

Zoominfo

APRIL 20, 2022

For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? Taneja adds, “If a prospect goes into a sales meeting and they already know about the product because marketing has done a good job, it makes the sale a lot easier.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Leads transform into customers by stepping through a carefully curated sales funnel. Sales funnel mapping is the process of outlining the steps leads take to become a real customer. How Do You Plan a Sales Funnel?

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Except it just ain’t so.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Customer lifetime value (CLV). Customer churn or retention rates. Typical SaaS Sales Metrics. How many of your individual sales reps meet or beat the benchmark?

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Sword and the Script | B2B

APRIL 18, 2023

It’s really hard to argue their salesy approach to content isn’t going to land with prospects, so you have to let the content fail in order to create a learning opportunity. First among them is that “content consumption is directly correlated with future investment.” First, a lot of content in B2B is weak. Second, content goes stale.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Zoominfo

APRIL 5, 2023

For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. Here’s how ZoomInfo solves that complexity for our customers, giving them more time to focus on connecting with prospects and helping them avoid deliverability problems that can handcuff their GTM plans.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. In a different study, McKinsey found a strong correlation between innovation and performance.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Buying Behavior: Is this a B2B or B2C customer? Customer surveys are also helpful in fine-tuning segments and gauging customer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

MARCH 14, 2024

Understanding your customers has never been more critical. We will also explore how these insights can revolutionize customer profiling and propel businesses toward unparalleled success. Buyer intent indicates the likelihood or readiness of a prospect to make a purchase. What is Technographic Data? What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Sword and the Script | B2B

APRIL 23, 2024

Moreover, despite the challenge of measuring marketing, those B2B companies that do, tend to be more confident in their efforts: “High-growth firms have invested in adopting savvy measurement and attribution methods across the customer life cycle. It’s rarely perfect and correlation is typically stronger than causation.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 52

Content Standard

NOVEMBER 14, 2023

To answer these questions, you first need to understand why your customers make the choices they do. In this Harvard Business Review piece, Clayton Christensen and colleagues refer to this as knowing your customers’ “jobs to be done.” Align your messaging with the language and context of your customers.

Budget Programs 100

Budget Programs Content High Quality Lead Correlation 100

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. How Does Sales Automation Work? Sales Automation Tools.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Marketing Insider Group

OCTOBER 5, 2020

There was a time digital marketing simply involved sending promotional emails to prospects. Content that solves those problems and answers those questions earns customer loyalty. They present your company as a resource, enabling you to develop ongoing relationships with your customers. Why Consider a Content Marketing Agency?

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

InsightSquared

SEPTEMBER 21, 2020

The reason we are able to answer this question today, and never before is that technology now exists to capture the engagement between the prospect and the seller(s). . Traditional CRMs can’t handle the diverse types of data being produced (structure vs unstructured, custom objects, etc.). We recognized: .

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

InsightSquared

SEPTEMBER 4, 2019

Salesforce only looks at out-of-the-box campaigns, meaning you aren’t able to see how a prospect accessed the campaign in question. A prospect can access a campaign in a number of ways. We want to help you understand what campaign yields the best ROI and at what stage in the customer journey. there’s an added complication.

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Oktopost

MAY 18, 2021

By being able to put all of these correlating factors together of how people feel about your brand, what you do well, what you don’t do well, and then how you take the actions to improve it, it all means wiser decision making and more thoughtful efforts.” What do my customers like? What do they deem important?

Work Management 117

Work Management Brand Identity Branding Correlation 117

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. This insight often correlates to potential intent to take a specific action. But what is Intent data?

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Data is processed with the goal of establishing a universal view of the customer.

Mobile Advertising 100

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 100

Heinz Marketing

FEBRUARY 14, 2023

It is all the rage these days to say that customer journeys are non-linear, but there is a lot less talk on how to leverage that. At each stage of a journey, the prospect is seeking additional knowledge and understanding. As a quick aside, this is applicable into customer marketing as well, but the flavor changes.

Top of Funnel 85

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 85

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52