Customer Experience Matrix

NOVEMBER 6, 2017

TrenDemon does a bit more than correlate content consumption and final outcomes. It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal).

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

FEBRUARY 7, 2016

TV is a special case because marketers don't usually know whether a specific individual saw a particular TV message, so TV is incorporated into attribution models using more general correlations. How does the vendor do the attribution calculations?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 11, 2015

The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. This is currently measured by tracking how often each item is used by sales people and read by recipients.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 29, 2015

This is certainly not true in an absolute sense, but I'm willing to trust that the correlation between actual and purchased impressions is close enough to give an answer that's approximately correct. On the other hand, it assumes that advertisers get exactly the impressions they pay for, neither more nor less.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

DECEMBER 1, 2014

In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JUNE 4, 2014

The table in the body of the post just shows the deviation of the satisfaction scores from the over-all average of 3.21, highlighting the "impact" of each obstacle (with the caveat that "impact" implies causality, which isn''t really proven by the correlation).

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

JULY 3, 2007

Also, as I’ve previously commented, Balanced Scorecard systems don’t attempt to precisely correlate performance drivers to results, even though they do use strategy maps to identify general causal relationships between them. So a simple correlation of this period marketing costs vs. this period business results makes no sense.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Customer Experience Matrix

FEBRUARY 19, 2015

They also include processes to merge profiles using customer IDs, cross-reference tables for IDs from different systems, probabilistic matching of shared data elements, correlated behaviors, and links between individuals and devices.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 4, 2014

Software agents constantly scan this data for trends, which could include connections, correlations, overlaps, clusters, or other relationships. Bottlenose builds a time line tracking more than 150 metrics per entity, such as cumulative sentiment, audience size, influence scores, and demographics. Actions.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2013

This is important because marketers may have never seen it all loaded and correlated. VisualIQ has two additional modules. Insight IQ allows users to explore the data loaded into the system. Audience IQ shows the demographics of best customers and results for different segments.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

AUGUST 14, 2014

This correlates to some degree with market presence. Here are brief profiles of the vendors I’ve identified in or near this space. There are probably others. I’ve grouped them based on how much information I have available. Vendors I’ve Reviewed • Mintigo both returns new prospects and applies scores to prospect lists provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

OCTOBER 22, 2013

So what we have here is a mixed message: marketing automation does correlate with success and its users might even be relatively satisfied, but it''s still a lot of work for limited results. In other words, even the most experienced and most successful marketing automation users consider it pretty darn hard and just modestly effective.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

MARCH 24, 2011

In this view, TV buyers accept simple measures like Gross Rating Points because these measures have proven over time to correlate with real business results. Others pointed to a deeper issue: that online marketers can’t measure the value of their efforts in terms of revenue or brand metrics like awareness and preference.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

JUNE 25, 2012

You won’t be able to prove that any particular contact generated any particular deal, but a strong correlation between marketing programs and revenue growth is good evidence that marketing had an impact.

Activities 120

Activities Allocation Paid Search Agency Work Management 120

Customer Experience Matrix

OCTOBER 15, 2010

I’d rather use non-monetary measures such as correlations between different kinds of touches and ultimate results. The main danger is that people who don’t know any better may use these numbers to allocate marketing funds to the more “productive” uses. Such figures are not accurate enough to support such decisions.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

OCTOBER 12, 2009

It requires defining stages within the buying process, tracking the movement of individual leads through those stages over time, recording the marketing treatments applied to those individuals, and measuring the correlation (if any) of treatments to stage changes. and behaviors such as Web site visits and email responses.

Lead Ranking 120

Lead Ranking Planning Lead Scoring Paid Search Agency 120

Customer Experience Matrix

JUNE 3, 2007

Dashboard systems must gather data from source systems; transform and consolidate it; place it in structures suited for high-speed display and analysis; identify patterns, correlations and exceptions; and make it accessible to different users within the constraints of user interests, skills and authorizations.

Correlation 120

Correlation Analysis Vendors Display 120

Customer Experience Matrix

JULY 1, 2012

Stage definitions can be arbitrary ranges but correlated against existing stage criteria. I’d suggest that marketers move towards a purer version of the second method, building statistical models that predict the final goal (revenue if available; sales acceptance or sales-ready lead criteria if not).

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

Customer Experience Matrix

SEPTEMBER 26, 2013

And even among those that model against long-term goals, some can actually estimate the incremental impact of a specific offer and others can just see most common correlations. Others can do the much more sophisticated analysis needed to predict which offer will best advance a long-term goal such as becoming a new customer.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JULY 8, 2009

Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. David) There are no huge surprises. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

OCTOBER 19, 2006

That they don’t suggests a significant negative correlation between success and use of marketing services providers. But you might expect the more successful companies to be more active in customer management in general, and thus also spend more on marketing service providers.

Studies 120

Studies Marketing Management Paid Search Agency Cross-Selling 120

Customer Experience Matrix

NOVEMBER 4, 2010

Right On recognizes that its data could be used to project future business and to correlate stage changes with marketing campaigns, although it hasn’t yet built these features. The plots are interactive: users can select a group on the plot to create a new segment and can drill down to see the details of the individual contacts.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

The two sets of answers do correlate (budget relates to cost; employee skills relates to ease of use), which is reassuring. (I guess meeting functional requirements is assumed.) Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 9, 2009

It also means that new queries can be answered immediately, without waiting for schema modifications or new indexes.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

MARCH 7, 2007

And even if the approximate margin of a product is due largely to its nature, small increases or decreases vs. current spending can probably still be correlated with improvements or reductions in experience value. But this method does have the advantage of focusing attention on the high margin opportunities.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

NOVEMBER 19, 2008

The rank and share figures correlate closely, but share is probably for comparing sites, since the ratio directly reflects relative traffic. (In case you're wondering, the top three are Yahoo! Google and YouTube.) Alexa share represents “percent of global Internet users who visit this site”.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 3, 2010

Even when they can’t, their database still ultimately tells them who bought what, so they can correlate the promotions they’ve addressed to an individual with that individual’s subsequent behavior. Response Measurement Database marketers can typically capture response to a promotion directly, with a coupon, telephone call or Web click.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

NOVEMBER 2, 2007

Managers at all levels need to see basic correlations between treatments and behaviors. I’m stating that as simply as possible because I don’t think a really sophisticated approach – say, customer lifecycle simulation models – will be accepted. They can then build their own mental models about how these are connected.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 2, 2008

illuminate calls iLuminate a “correlation database”, a term they apparently invented to distinguish it from everything else. And if you look inside the HTML tag, you’ll see the Internet domain is “i-lluminate.com”. Marketing genius or marketing madness? You decide.)

Analytics 120

Analytics Paid Search Agency Correlation Conference 120

Customer Experience Matrix

JANUARY 3, 2007

For those who are not, let me correct the impression that marketing mix models simply take a company’s advertising budget and correlate it with changes in sales volume. I suspect that most people reading this blog are already familiar with marketing mix models. This is why it’s called a marketing mix model and not a media mix model.)

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

MARCH 5, 2009

First, I'll tell you that the aggregate functionality scores largely correlate with the scores for complex usability. Still, I hate to disappoint those of you who were looking for more information. So here's what I will do. That makes sense: vendors who have built powerful systems have tuned them to be usable in complex situations.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 9, 2016

ActionIQ also creates correlation reports and graphs showing the relationship between pairs of user-specified variables, such as a customer attribute and promotion response. It doesn’t offer “probabilistic” linking of devices that are frequently used in the same location although it can integrate with vendors who do.

Marketing Automation Services 168

Marketing Automation Services Work Management Marketing Management Paid Search Agency 168

Customer Experience Matrix

FEBRUARY 7, 2007

At best there may be some rules of thumb based on historical correlations. But it’s not necessarily clear what a change in, say, a customer satisfaction rating actually means in terms of profit.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

MAY 11, 2016

It does this using magic machine learning to determine which paths have the highest combination of frequency, exclusivity, and correlation to a goal (a user-specified event). Or, and this is my favorite part, you can tell Pointillist to discover the most important paths on its own.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 14, 2019

Some markers show much less correlation with leadership. Once they resolve organizational problems, they can deliver results such as a single customer view and quantifying the benefits of personalization and real time marketing. Few mainstream marketers, still fighting technical and organizational battles, are able to accomplish these.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

NOVEMBER 30, 2016

We’ve already seen that believers have more databases and have more tools, so you won’t be surprised that using more tools correlates directly with having or planning a database. Let's introduce the tools formally.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120