Buzz Marketing for Technology

MAY 18, 2009

Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised. This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

MARCH 16, 2010

If you think hard enough you can come up with a list of situations where someone might say: Replace Competitor, Upgrade Competitor, Remove Competitor, or New X System which would correlate to a potential conversation where a sale that is relevant to your brand is happening.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Do a Social Audit Must be done continuously – have people monitoring daily on various type of social networks as well as the blogosphere What are the conversation being held about the brand and where As well as Denimday – what is being said.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI. Matt called it “a way to combine the brain trust hidden in all levels of your own organization with the magic of your own corporate social network!

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

The researchers then correlated those findings with data (provided by the firm and by individual employees who voluntarily took part in a survey) about factors such as individual workers' project workload, project completion time and compensation — to gain dramatic new insights into productivity in the Information Age.

Product 100

Product Peer-to-peer RSS Press 100

Buzz Marketing for Technology

JULY 24, 2008

My own observations in watching my students doing collaborative writing is that there seems to be stages in the collaborative writing process that correlate to what both writing researchers and group communication researchers have identified as the "collaborative writing process".

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100