Biznology

AUGUST 3, 2016

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Biznology

NOVEMBER 9, 2017

We can correlate this with transnational metrics like leads and sales. If we can get autotagging working for all of our most important attributes, we can get better and better at serving the right content to our audience when they need it. And we can tune the system over time, end to end. AI is a huge enabler of this.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? What are my goals for using this social account? Are my target markets using this social channel? Am I using and optimizing all images, text, and options? How’s this social account performing? How do these numbers compare to a year or two ago?

Social Media 144

Social Media Business Media Profiling 144

Biznology

FEBRUARY 9, 2018

The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. We used Watson NLU to extract entity pairs: for each keyword, what products were mentioned in close proximity or with strong prominence in the repository? But it was about 70 percent accurate.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

NOVEMBER 30, 2018

But the truth is this: big data’s broad generalizations and correlations can’t exist without the fine details that micro data offers. Indeed, rarely do we think about micro data, preferring the dazzle of a vast forest over the beauty of its individual trees. The Difference Between Big Data and Micro Data.

Correlation 91

Correlation Paid Search Agency Act-On Paper 91

Biznology

JANUARY 16, 2014

There have been multiple studies that show a correlation between social signals and ranking. Although correlation does not always mean causation (and it is impossible to tell exactly what impact social signals have on rankings without knowing Google’s algorithm), it is worth noting that these correlations exist.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

JULY 30, 2020

A study by Economist Intelligence Unit found a correlation “between companies that do better at [strategy] implementation and those that focus more heavily on obtaining the requisite business and leadership skills.” STEERING KNOWLEDGE AND BUSINESS ACUMEN.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Biznology

JUNE 5, 2013

Much of the time, the best we can do is demonstrate the correlation between running an awareness campaign and the leads that happen downstream from these activities. Correlation measurements. And in some cases, correlation is simply the best we can do. Observer Effects in Digital Marketing. But it need not be so.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Biznology

MAY 1, 2014

Why they need reach, I don’t really know, because I can’t find any correlation between more reach and actual sales. But in digital marketing, you can usually measure more, except we sometime settle for brand awareness. I still see clients buying ads for reach.

Planning 80

Planning Marketing Plans Correlation CMO 80

Biznology

JUNE 1, 2016

What kinds of intrinsic measurements seem to be correlated with the best content? It’s possible (read: recommended) to use extrinsic measurements to identify the best content, but then employ intrinsic measurements to see what makes the best content tick. Machine learning makes this a highly solvable problem.

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

JUNE 5, 2015

Frustration isn’t usually correlated with higher sales, so perhaps it is time to work on an obvious frustration point here. Most of us believe the wisdom that your customer’s experience makes or breaks your brand. So what kind of an experience is your website search?

Marketing Websites 80

Marketing Websites Correlation Amazon Case Studies 80

Biznology

JULY 18, 2014

Then you have two sources of data to correlate. (By The forwarding is free and you know that the calls came from the website. Of course, you can always do both–use Google Voice and ask questions. By the way, if the agents know that you have a second source, they won’t forget or make things up so often.

Correlation 80

Correlation Internet Marketing Google B2B Sales 80

Biznology

NOVEMBER 16, 2015

Furthermore, there is a certain correlation between simplicity and value. While it’s true that the small subset used by most users is sufficient to get value from those tools, it’s also true that knowing how to use the more advanced capabilities would improve their experience and the value derived from those tools considerably.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80

Biznology

MAY 14, 2015

However, there is a fundamental disconnect in the correlation between modern Darwinism and what we are observing in several industries today. The right DNA for an evolving environment: Darwin understood that it’s not necessarily the strongest or most intelligent species that survive, but rather those best responsive to change.

Digital Transformation 80

Digital Transformation Wikipedia Gartner Correlation 80

Biznology

OCTOBER 2, 2015

An article by The Economist that compared the average work hours of different OECD countries actually found a negative correlation between number of hours worked and productivity (countries that worked less produced more GDP per hour)!

Case Studies 80

Case Studies Correlation Statistics Press 80

Biznology

AUGUST 17, 2015

While links have a direct correlation with increased search visibility , they can also improve visibility in other areas beyond search. The partnerships an enterprise business builds through link acquisition can pay dividends on other marketing strategies down the road. Support and Strengthen Other Marketing.

Business 80

Business Link Building Acquisitions Paid Search Agency 80

Biznology

MAY 19, 2014

Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). At a ratio of 2-to-1, consumers cite quality and depth of information as reason they use search and social media together (source: Octagon). 2nd largest search engine is YouTube (source: comScore ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 7, 2013

The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty. In this way, one could, for example, understand the behavioral pattern of customers who are considering defection and develop a strategy to prevent them from departing.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

JULY 3, 2013

Let’s unpack that list a little bit here and see how it correlates to integrated marketing. According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. Social media. User experience.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

FEBRUARY 6, 2012

Now that social media activity and Panda-style machine learning is being added, there are so many ways to correlate quality that I can’t see why the search engines would still need to use something like domain age. If other out there disagree or have better insight into this issue, please post in the comments.

Google 80

Google SEO Domain Correlation 80

Biznology

MAY 2, 2012

They’ve noticed that in recent years more and more athletes come in with particular vision correction needs and they know which needs (and which sports) seem to correlate to which eyewear. Vision aids for athletes. They think this one could be a bit easier to do online because it isn’t as personalized.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

NOVEMBER 6, 2014

Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. trade shows) that communicates the macro story and value proposition. Data – something needed for direct marketing, and alternately referred to as lists.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JUNE 11, 2015

Links also effectively increase the lifetime value of your content, since links directly correlate with search performance. Links support content marketing goals by extending the reach of your content and exposing it to new audiences. The more visible your content in search, the more traffic that content will receive throughout its life.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

OCTOBER 21, 2013

While publishers are currently using these benchmarks to measure native advertising effectiveness, they rarely correlate with real brand objectives: measuring native advertising effectiveness against a converged paid-owned-earned media model, encompasses social listening and monitoring (often in real or near real time), and social measurement.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

SEPTEMBER 21, 2012

And if it is, there is often a mysterious dotted-line correlation drawn to complete an otherwise incomplete picture of exactly what impact social (and to a lesser degree of mystery, search efforts) has on the bottom line.

Wikipedia 80

Wikipedia Social Media Correlation Education 80

Biznology

SEPTEMBER 8, 2014

Ceramics, the domestication of animals, agriculture, the invention of the wheel, canoes, steam power, movable type, electricity, and the production line all contributed to this pattern of progress being highly correlated to our ability of having more people, more goods, and moving both more efficiently.

Product 80

Product Mobile Marketing Work Management Correlation 80

Biznology

JANUARY 30, 2013

Additionally, look at the campaigns, ads, and keywords consuming the bulk of your budget (there’s usually pretty strong correlation there). Use your analytics tool and look at the pages receiving the most traffic from paid search. Focus your improvement efforts in the areas of greatest spend to gain the greatest return.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

NOVEMBER 7, 2012

Being able to tweet and use Facebook on a personal level not always correlate to being active or influential in a corporate social network.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

DECEMBER 15, 2011

The fact that we are still witnessing the infancy of social technologies leads us to this situation where the ground we’re standing on keeps moving and changing all the time, and very few have been able to establish a clear, irrefutable correlation between the adoption of social media and sustained business results.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Biznology

NOVEMBER 15, 2018

Easier text correlates highly with lower bounce rates and increased engagement with your CTA’s. Work to keep your content at or around the 8th grade reading level (this post clocks in at 7.6 according to a Flesch-Kincaid analysis , if you’re interested).

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Biznology

DECEMBER 7, 2015

In essence, it’s the ability uncover non-obvious correlations and insights. The next step is to use predictive analytics to uncover opportunities for improvement in marketing and sales that are not uncovered by simple analysis. This is sophisticated data work and requires data scientists to do it.

Trends 80

Trends B2B SIC Telemarketing 80

Biznology

AUGUST 10, 2016

When you correlate these results to the bounce rates that occur when a user lands on one experience from another, you can get a good sense of the choke points. Numerous link analysis tools are available that can measure the relevance of a call to action to the experience it sends people, and can replicate this measurement at scale.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

Biznology

OCTOBER 30, 2015

This correlation isn’t just incidental, either. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same names, you will notice, also top the list of companies ranked by market valuation.

Paid Search Agency 80

Paid Search Agency Companies Work Management Correlation 80

Biznology

JANUARY 11, 2017

If the image correlates directly with the text, it creates an emotional connection with the data , helping you remember. Think about this next time you’re reading an in-depth article. Your brain relaxes when you look at an image, allowing you to process what you just read.

Comparison 80

Comparison Startups Correlation Training 80

Biznology

NOVEMBER 6, 2020

Plus, additional comments and insights on how we can stop confusing correlation with causation. .” TED Talks/Podcasts. No Stupid Questions: How Can You Stop Comparing Yourself With Other People? 68 Ways to Be Better at Life. ” Blog Posts.

Budget Programs 151

Budget Programs Work Management Correlation Paper 151

Biznology

AUGUST 24, 2016

But they have their limitations: there is often an inverse correlation between quantity and quality. Most businesses give much weight to the volume of data available in the target segment—as determined by counts. Counts are a convenient metric, and serve as a reasonable indicator of market coverage. Fields available for append.

Marketing Management 80

Marketing Management Vendors SIC B2B 80