SmartBug Media

JULY 22, 2022

Google Ads are based on search intent, so the keywords you’re competing against take on a crucial role in this section because this directly correlates with your budgeting and positioning strategy. What’s the correlation between ad rank and extensions? The Topic and Nature of the Search. Related Auctions.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Moz

DECEMBER 8, 2020

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. However, we also took a close look at the correlation of Moz DA and PA with the ranking of a page.

Correlation 58

Correlation Studies SEO PageRank 58

Vision Edge Marketing

FEBRUARY 27, 2024

Overreliance on Correlation : AI models may identify correlations in data without necessarily understanding causation. If biased correlations exist in the training data, the AI model may learn and reinforce these biases. This overreliance on correlation without context can lead to misguided conclusions.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Ignite

JULY 30, 2021

Correlation Between Simon Sinek's Golden Circle and CogMar.

Correlation 62

Correlation Marketing 62

Tony Zambito

JANUARY 3, 2016

Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. Again, a correlation to effectiveness as well.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Customer Experience Matrix

SEPTEMBER 18, 2023

Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction. The bad news is that IT responsibility also correlates with lower martech satisfaction.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Vision Edge Marketing

FEBRUARY 20, 2024

Correlations and Relationships : Insights often involve recognizing correlations or relationships between variables that were not apparent initially. An analysis of the data finds a correlation between marketing spend during specific campaigns or periods coincides with a noticeable uptick in new sales.

Business 197

Business Correlation Validation Allocation 197

Moz

NOVEMBER 27, 2018

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." Posted by rjonesx.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

DivvyHQ

SEPTEMBER 22, 2020

We've talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it's engagement and the user's experience, but are there SEO benefits as well? In this guest post by Ricky Wang, he explores the benefits in depth. Let's dive in!

Correlation 73

Correlation SEO Content Traffic 73

Marketing Insider Group

OCTOBER 26, 2020

Research indicates that job satisfaction is directly correlated to the role an employee has with their immediate manager. Happy employees work harder and while I feel like I understood the correlation between employee happiness and innovation because I remember being my most innovative when I had a great boss!

Correlation 358

Correlation Work Management Customer Satisfaction Marketing Management 358

Tony Zambito

JANUARY 18, 2022

Correlating external pressures and their impact on how buyers can or cannot meet their goals. Employee satisfaction correlates with their feel-good beliefs they are helping people. Desperately needed is understanding shifting buyer goals and how they are impacting choices and decisions. Growth in market share. Growth in revenues.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Optinmonster

MARCH 22, 2024

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Webbiquity

AUGUST 3, 2021

That said, the amount of time spend on social media correlates very strongly with age and gender. But as with time spent on social media, this correlates linearly with age. On the other hand, there’s very little correlation between age and the use of social media for work purposes. Support small businesses.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

InsightSquared

OCTOBER 2, 2020

Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast. A Modern, Scalable Architecture . Self-Serve. Structured or unstructured data. Structured or unstructured data.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind. But marketing ROI is as multifaceted as the digital space it exists in. Miss one of them, and you’re missing the whole picture.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

LEADership

OCTOBER 31, 2014

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. There is still a correlation but it does not mean you need to ignore SEO efforts. How has Google changed in 2014? Do focus on good content. Good content gets shared.

Correlation 40

Correlation SEO Google Long Tail Marketing 40

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

AUGUST 3, 2020

Finds Correlations Between Variables. Automated A/B testing on the other hand employs machine learning to connect the dots between the correlations of these variants. Uber uses a combination of multivariate and A/B/n testing to measure correlations and causations in the UX of their app. Here’s how: 1.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Zoominfo

OCTOBER 13, 2020

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Martech

SEPTEMBER 14, 2022

Avoiding correlations to discover real causes. The key to answering this is avoid conclusions based on correlations. Everyone knows that correlation does not imply causation,” said Franca. We need to understand in which situations a correlation is actually causal.”. Where did that number come from? And why is that right?

Marketing AI 94

Marketing AI Correlation Loyalty Paid Search Agency 94

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. The correlation between empathy and positive business outcomes has never been stronger, and so, it’s every leader’s responsibility to use it as a catalyst of change and driver of performance.

Business 354

Business Work Management Correlation Cable 354

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Webbiquity

JANUARY 30, 2018

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Tony Zambito

JANUARY 9, 2022

Correlating to variants and the migration of the virus. . A few things about it have been consistent. A look at any of the multitude of graphs on positivity rates, hospitalizations, etc. shows waves, peaks, valleys, and the likes.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

SmartBrief - Marketing

JANUARY 28, 2024

When looking at projected growth based on ESOV alone, correlation stands at about 25 percent. However, when you account for System1’s Star Rating and ESOV, there is an 85 percent correlation between projected growth and actual growth. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Ads 62

Ads Brand Identity Branding Correlation 62

Marketing Insider Group

JANUARY 17, 2023

Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Remember, exact match anchors are strongly correlated with more clicks. Image Source: Zyppy. Rank Keywords. How To Build Internal Links.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Nuvi

MARCH 4, 2021

REDWOOD CITY, Calif. March 4, 2021 — Reputation , the global leader in reputation experience management, today released its 2021 Healthcare Reputation Report , which ranks the top 15 U.S.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

Zoominfo

OCTOBER 13, 2020

At a high-level, our research shows a strong correlation between social following and revenue. For companies with 11–50 employees, the 40% correlation between social following and revenue is a good indication of social’s early importance in driving revenue. So, what’s going on here? As companies scale, the role of social media changes.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Biznology

APRIL 6, 2018

There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. Source: Vidyard. Size matters not at all.

Trends 158

Trends Video Marketing Correlation Business 158

SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Why Is It Important? Image Source: Ahrefs.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Search Engine Journal

NOVEMBER 28, 2022

But how does this correlate to search trends? Many industries are seeing a stark drop-off in consumer demand. Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.

Demand 94

Demand Correlation Trends Media 94

InsightSquared

FEBRUARY 11, 2020

Correlate outcomes. Make sure deal data is collected from and readily available to anyone that touches the deal. If they are engaging with your prospects or existing customers, they should be operating from the same playbook. Apply machine learning and other analytics to measure what’s working and what’s not.

CRM 207

CRM Correlation Paid Search Agency User-Generated Content 207

HG Data

NOVEMBER 7, 2022

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Ideal Customer Profiles 98

Ideal Customer Profiles Profiling Marketing Analytics Tools Correlation 98

Vision Edge Marketing

FEBRUARY 1, 2022

Its data science algorithm takes into account goals set up in Google Analytics—whether to increase revenue, leads, or engagement—and looks at over 16 million possible combinations across all marketing channels to identify the most important correlations. These personalized insights are then presented in a report that can be easily edited.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190