Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? For the foreseeable future, human marketers are still relevant and needed.

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Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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Marketing AI Webinar Metrics Content Marketing Planning 277

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of copyright infringement and legal challenges. What would you do if SEO — the raison d’etre of many content strategies — suddenly required much more effort, or offered much lower returns? Lack of copyright protection. Creating content briefs.

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Marketing AI Copyright Top of Funnel Content 125

ANNUITAS

FEBRUARY 13, 2024

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds.

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Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. But, it comes at a cost.

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Ad Exchange High Quality Lead Landing Pages Content 242

Content Standard

AUGUST 21, 2023

This can be particularly useful for businesses looking to diversify their content marketing strategies. Whether it’s refining written content or improving visual elements, these tools can enhance or revise a business’s existing marketing materials.

Enterprise Management 91

Enterprise Management Budget Programs Generation Tools 91

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Published on.

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Budget Programs Video Marketing Tools Marketing & Strategy 121

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

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SEO Effectiveness Paid Search Agency Companies 52

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. In September and October, the team was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition strategy.” Washington Commanders Sale On Nov.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

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Marketing AI Content Marketing Planning Ethics 122

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

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Marketing AI Enterprise Management Paid Search Agency Work Management 128

RebelMouse

AUGUST 2, 2023

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. This is a violation of copyright policies and you could face legal consequences.

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Marketing AI SEO Lead Ranking Industry CMS 52

ClearVoice

APRIL 27, 2022

Begin with strategy. Beginning with this outlook can assist you with creating a clear direction for your marketing strategy. Many people begin the marketing process after completing the book, but you should have your plan before you start. Identify gaps in your market that you can fill through writing your ebook.

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Copyright Business Amazon Distribution 97

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

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Youtube Copyright Paid Search Agency Work Management 113

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Learning how to harness the power of Google News can supercharge your business growth and give you a competitive edge in the market. s top 10 news publications!

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Google CMS Development Industry CMS Marketing & Strategy 52

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Like many marketing tactics, the short answer is, “It depends.” These elements include brands, hashtags, copyrighted media, imitations and replicas.

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Paid Content Promotion Budget Programs Copyright 115

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

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ClearVoice

MARCH 31, 2023

Understanding AI content marketing Artificial intelligence simulates human intelligence processes. One goal of content is to nurture customers along the marketing funnel. But those words and images might be under copyright protection. It also puts you in the crosshairs for copyright violations.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Scoop.it

OCTOBER 12, 2023

Therefore, it’s essential to know how often you should curate content as a content marketer. Importance of Content Curation for Content Marketers Did you know that 60% of marketers find it very difficult to produce quality content at a consistent pace? And this article can help you with that. Source With more than 4.62

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Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. If so, how and when?

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Marketing AI Ethics Planning Touchpoints 126

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

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Marketing AI Transparency Lead Ranking Ethics 111

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution.

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Ethics Social Media Trends Copyright 121

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. However, by no means should all content marketers seek to emulate them. FuckJerry was a meme juggernaut.

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Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Marketing AI Lead Ranking Paid Search Agency Marketing Management 131

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? While 92% of leaders emphasize the importance of a robust data strategy, only 34% claim to have one implemented across their business.

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Work Management Trends Business Forrester 116

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

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Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research conducted a rigorous evaluation of 15 vendors across a variety of criteria, including strategy, performance, and reach. All rights reserved.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Martech

SEPTEMBER 22, 2023

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. Let’s take those in order. A national Do Not Scrape register? Surely not.

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Marketing AI Generation Gartner Telemarketing 125

Stevens & Tate

NOVEMBER 14, 2023

Below, we’ll explore key strategies for optimizing visual content for SEO. This includes details like title, description, tags, and copyright information. By following these strategies, you can increase the visibility and accessibility of your work to a wider audience.

Creativity 91

Creativity Optimization SEO Content 91

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). How much should we rely on AI-generated content? Programmatic SEO?

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Marketing AI Generation Content Marketing SERP 127

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

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Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

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Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. Music gives a Reel its energy.

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Relevance Brand Identity Branding Verticals 152

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. The Content Marketing Deluge.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

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Service Thought Leadership Differentiation High Quality Lead 115

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? What underlying marketing needs are AI tools trying to meet? Which underlying marketing needs are AI tools trying to meet? Few—if any—email marketers ever have enough time.

Marketing AI 79

Marketing AI Email Marketing Planning Copyright 79

Marketing Graham

JANUARY 3, 2024

While copying a competitor’s website may seem appealing at first glance, it’s a strategy fraught with pitfalls and drawbacks. You could face costly legal disputes if your copied website infringes upon copyright or trademark laws. You are also conceding that their marketing department is better than yours.

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