marketing-lead 
Kevin Indig
JANUARY 31, 2023
One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.
Webbiquity
SEPTEMBER 7, 2021
Not paying attention to these aspects of web scraping could lead to serious ethical controversies and lawsuits. However, there are other laws and legislations that guide web scraping, such as breach of contract, illegal access and use of data, trespass to chattels, and copyright infringement. Copyrighted material. Trade secrets.
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Marketing Insider Group
APRIL 5, 2023
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. Copyright Office. What is Authenticity?
ANNUITAS
FEBRUARY 13, 2024
“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds.
Content Standard
APRIL 16, 2024
With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.
Zoominfo
AUGUST 1, 2023
Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. We also run a live feed of companies spiking on various topics.
Contently
MARCH 1, 2022
In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. Last month Google processed its five-billionth takedown request from copyright holders. Is there any such thing as a free meme? One was deleted.
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