Heinz Marketing
JANUARY 21, 2022
We come back from the holidays, refreshed and ready to go, and for Marketing Operations people, it’s a great time to clean up and organize your systems, learn from the previous year, and prepare for what’s to come. . Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year.
Brandpoint
FEBRUARY 13, 2023
Technology, even something as cool as ChatGPT, is not a magical marketing panacea. I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. The big issues are copyright and IP infringement. I see everything we do in marketing being enhanced by AI technology.
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SmartBug Media
APRIL 24, 2020
Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. For example, my highest-level folder (Active Marketing Programs) will have a token for Copyright Year, because I know every program under that will use it and it allows me to quickly update the year on all assets.
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
Marketing Insider Group
JULY 15, 2010
During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads. When they ask for better leads.
SmartBug Media
APRIL 27, 2020
My highest-level folder will have a token for Copyright Year, because I know every program under that will use it and it allows me to quickly update the year on all assets. From Courtney Tobe , Manager of Marketing Automation at AvidXchange, Inc: Tokens are one of my favorite Marketo features because they are a game changer.
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