Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. Only four were original content. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sprout Social

SEPTEMBER 26, 2023

Neglecting to detect plagiarism poses a huge risk to a brand’s reputation, also leading to legal consequences, if an employee uses that data. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Then consider the exact call to action that you want to lead up to in the piece you’re working on. Be wary of copyright and plagiarism issues Various AI tools sell themselves on creating plagiarism-free content.

Marketing AI 90

Marketing AI Practices Tools Copyright 90

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Sprout Social

FEBRUARY 7, 2024

so far it has increased my leads and i will post an update next week. Avoid using copyrighted or trademarked elements in your ad and landing page without permission. These elements include brands, hashtags, copyrighted media, imitations and replicas. claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Content Standard

AUGUST 21, 2023

Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright. First, because models may have been trained on others’ copyrighted material.

Enterprise Management 93

Enterprise Management Budget Programs Generation Tools 93

Brandpoint

FEBRUARY 13, 2023

I’m reminded of the story of a friend who was leading a marketing automation installation for a large company. The big issues are copyright and IP infringement. There is pending litigation on this subject that could create precedent on the broader topic of AI and copyright ownership. We’re not quite there yet.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Marketing Insider Group

MAY 3, 2023

I cited a prediction by a leading industry expert that SEO is dead and that AI will take over the world. When it comes to marketing strategy and lead generation, AI is not going to replace human expertise and experience. Or fall into a toxic situationship destined to fail? Here’s the hot gossip. AI can recommend amazing recipes.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Heinz Marketing

JANUARY 21, 2022

Update the copyright dates that appear in your email and landing page footers. If you haven’t set up tokens, updating the copyright year is a daunting task. If you plan your folder structure and tokens appropriately, updating the copyright year should be about a 30-second task. Do you have duplicate leads taking up space?

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Automation Copyright 78

MLT Creative

JUNE 23, 2011

Your site is realizing more visitors and leads for your efforts. A solution: Copyright your content. After registering all of his site's content with the US Copyright Office, Houston Neal of Software Advice wrote a blog detailing the a process. Have you ever seen your content on another site without your permission?

Copyright 40

Copyright B2B Marketing Advertising Agencies B2B 40

Marketing Insider Group

DECEMBER 16, 2020

Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. Get started today and generate more traffic and leads for your business. Two measurable tricks to this approach are consistency and relevance, both of which prove ROI almost immediately.

Paid Search Agency 283

Paid Search Agency Content Marketing Planning Budget Programs 283

Engagio

NOVEMBER 26, 2019

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. People thought you had to choose between a lead-based or an account-based funnel. Copyright TOPO, 2019. “That’s liberating! . ” So.

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 90

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI systems can generate unfair outcomes , leading to the perpetuation of bias and discrimination.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Marketing Graham

JANUARY 3, 2024

You could face costly legal disputes if your copied website infringes upon copyright or trademark laws. Be confident in your marketing skills and lead, don’t follow. Intellectual property laws protect original creative works, including website designs and content.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

SmartBug Media

APRIL 24, 2020

For example, my highest-level folder (Active Marketing Programs) will have a token for Copyright Year, because I know every program under that will use it and it allows me to quickly update the year on all assets. Lead and company tokens pull in standard or custom fields from records. Types of Marketo Tokens.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Heinz Marketing

FEBRUARY 25, 2023

By tapping into those networks for referrals, they’ll fill their pipelines with piping hot leads—the only kind that count. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Salespeople already have a built-in referral network.

Marketing Analytics Tools 59

Marketing Analytics Tools Marketing AI Analytics Google 59

Excelsior Research

MARCH 8, 2021

LEAD GENERATION. LEAD GENERATION. Lead Genaration. © Copyright 2020 Excelsior Research Pvt.Ltd. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. MARKET RESEARCH. QUICK LINKS.

Privacy Policies 52

Privacy Policies Demand Generation Agencies Terms and Conditions Copyright 52

Content Marketing Institute

AUGUST 31, 2023

Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Scoop.it

OCTOBER 20, 2020

Whereas the world’s most profitable websites and brands were once content creators, today’s leading sites – like Buzzfeed and ViralNova – tend to err on the side of content curation. First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. “If

Curation 76

Curation Ethics Copyright Content 76

ClearVoice

AUGUST 4, 2023

Most copyright laws in the US and elsewhere center on the premise of human authorship. This was mostly because it remained ambiguous whether the generated content constituted a copyright violation. This is leading to stale content that all says the same thing. There are potential legal issues with AI and plagiarism.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Scoop.it

JULY 13, 2023

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. This form of annotation can put you at risk of being called out for copyright or plagiarism. The most common mistakes are Publishing plagiarised or copyrighted content leads to major problems.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. Ownership and copyright concerns may emerge as AI-generated content obscures the distinction between human and machine authorship. The biggest challenge with generative AI is that it lacks cultural context.

Marketing AI 122

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

Scoop.it

AUGUST 31, 2023

Not only does it give out a negative impression of your brand, but it may also lead you to face severe penalties due to copyright or regulatory violations. Curating content without the permission or consent of the originator is unethical.

Curation 103

Curation Content Validation Copyright 103

Martech

JANUARY 30, 2023

Nor do we know if anything ChatGPT says is potentially copyrighted or not. The advanced natural language understanding capabilities of ChatGPT enable chatbots to understand customer intent and respond appropriately, which can lead to a more satisfactory experience for the customer. Better try it soon while it’s still free.

Marketing AI 104

Marketing AI Blast Campaigns Copywriting Lead Ranking 104

Scoop.it

OCTOBER 12, 2023

So, it’s advised that you ask for permission from the originator to avoid copyright issues and prevent yourself from committing regulatory violations. Almost all leading businesses readily share curated content on their social media pages but when it comes to their main sites, they prefer sharing original content with their audience.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Contently

DECEMBER 21, 2022

Rudolph could lead the reindeer sleigh team! copyright Ann Handley, Everybody Writes. It’s Rudolph’s bright nose, burning Santa’s retinas like a welding torch. Santa lifts his scrawny arm to shield his eyes. But as he does, he realizes that the nose—Rudolph’s nose!—is is bright enough to cut through the fog!

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Scoop.it

FEBRUARY 23, 2023

With that said, you need content to connect with a relevant audience and capture quality leads. more leads compared to an hour spent on creating it. Content facilitates your reach and generates brand awareness so you can attract quality leads that fuel your conversions. Explore Your Audience’s Interests Know your customer.

Curation 87

Curation Top of Funnel Content Copyright 87

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

PureB2B

AUGUST 3, 2016

You might even be charged with copyright infringement! Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120