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Top 5 XR and AI marketing trends in 2023

Martech

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Think social media management, marketing briefs, email campaigns and, of course, content. copyright laws, so anyone can use that content if you use a tool like Midjourney to create an image. And why not?

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3 ways B2B marketers can use generative AI

Martech

They also write short-form content for social media, headlines and other ad copy. Ownership and copyright concerns may emerge as AI-generated content obscures the distinction between human and machine authorship. Generative AI is also making social media analysis more efficient. Text analytics has also advanced significantly.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

However, that’s not the only benefit content curation has to offer, as marketers share curated content on social media to keep their audiences engaged and stay relevant hassle-free. Image Source Content curation also serves as a great PR tool and helps expand your network. Take social media platforms for example.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts. Human/Employee Error.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Aesthetics matter for brands on social media. What is TikTok, anyway?

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Generative AI Regulations – What They Could Mean For Your Business

Salesforce Marketing Cloud

Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

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How to Create Simple Social Media Rules for Employees

EveryoneSocial

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy.