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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 PKM and the Organization - Pollard
Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.
| | BLUE FOCUS MARKETING
JANUARY 9, 2011 Marketing Trends for 2011
Engagement, interactions, Tweets, Likes, and earned media all count. Mobile Marketing, Shopping and Telecom in General Goes Bonkers. Apps and Web browsing start to explode, Skype goes public and a major player like Google buys them. Much to the dismay of traditional ad agencies, social networks will not go away. Interactive print ads. hit song. Advice: ROI?
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