The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. Flickr - Flickr is a social network based around online picture sharing.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Engagement, interactions, Tweets, Likes, and earned media all count. In 2011, it’s more about measuring the true value of social media. Mobile Marketing, Shopping and Telecom in General Goes Bonkers. Apps and Web browsing start to explode, Skype goes public and a major player like Google buys them. Much to the dismay of traditional ad agencies, social networks will not go away.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
PKM and the Organization - Pollard
Buzz Marketing for Technology
JUNE 27, 2008
Customers, outside the corporate firewalls and disinclined to participate in technology initiatives designed for the suppliers needs rather than theirs (as most e-newsletters, e-rooms and Extranets are), continue to interact, information-wise, with suppliers the same way they always have -- receive (and usually turf) the marketing mail, put in their orders and rely on their relationship manager to decipher the former and process the latter effectively. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.