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How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . Other posts in the series: How I Use Social Media in My Job: Part 1 – Microblogging. Conclusion.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. Best of Social Media. Social Media. social media marketing. Classes. Events Calendar. Contact Us.

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You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix

WindMill Networking

There’s been much buzz recently about the use of images in social media marketing.  We love images because they offer a nice diversion in a busy social media environment, and, let’s face it; viewing can be more fun than reading.   Magdalena Georgieva of HubSpot guest posted a great article about the Rise of Visual Storytelling in Marketing on Pro Blogger.  Brains or beauty?

6 Mistakes That Make Your Website Look Like a 1970s Kitchen


Check Your Copyright Date - Nothing signals out-of-date faster than scrolling down a home page and seeing Copyright 2002, when it is 2011. Instead, set a calendar reminder for yourself at the beginning of each year to go in and update the copyright date. 2. Update Your Press Section - The news or press section of your website isn’t only used by members of the media.

inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use. Do you have the people? and measure it religiously. Thanks for doing the reviews.

3 Characteristics of Successful Modern-Day Press Releases


This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” Connect with HubSpot ” Is this true?

What Is An Integrated Sales and Marketing Business Development System

Business Growth Development

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. Three of these companies went public. Using Technology To Build An Integrated Sales And Marketing System This content comes from David Skok Of Matrix Partners in conjunction with Hubspot a technology company which my B2B Lead Gen business (a new business in the throws of launching) is now working closely with.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;You must have a strategy before you begin social media,&# I say at my talks. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. Maybe.