Biznology

MARCH 30, 2021

Intellectual property—trademarks, copyrights, patents, etc.—is Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words. It’s important to work with a qualified IP attorney to make sure that you’re protecting your organization’s brand.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Martech

JULY 10, 2023

As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. However, an AI-driven website (hah!)

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. Copyright Office , content generated by AI or originated primarily by AI cannot be verified as original and is, therefore, not able to be copyrighted or owned by your brand.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. Let’s break down a few examples to show how intent can be your crystal ball.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Animalz blog

APRIL 18, 2023

Risk of copyright infringement and legal challenges. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. This article will help you make those decisions. This process also helps with the next source of risk: legal. Lack of copyright protection. Risk of Google penalization.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

ClearVoice

APRIL 27, 2022

If you desire to publish an ebook in the near future, here are 10 clear steps to help you make it a reality with less stress and more clarity. If you were working with a traditional publisher, the publisher would reserve the ISBN, and the book’s identification number will be documented with the company, not the author.

Copyright 97

Copyright Business Amazon Distribution 97

Valasys

AUGUST 2, 2023

Artists like her feel violated and disheartened by the fact that their work can be exploited for commercial purposes without their knowledge, consent, or compensation. This lawsuit joins a growing number of legal actions taken against AI firms regarding copyright issues.

Copyright 52

Copyright Training Act-On Opinions 52

Sprout Social

FEBRUARY 7, 2024

How to use TikTok promotion Whether you want to get more followers on TikTok or convert more followers into paying customers, TikTok promotions can help you reach your marketing goals faster and tap into new audiences. It’s also a helpful tool for brands who want to amplify a successful organic post with minimal time or financial investment.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Trade Press Services Newsletter

AUGUST 3, 2023

Because algorithms work by analyzing pre-existing content already available on the internet, the models can produce inaccurate or outdated content. AI content generators work by searching the internet and piecing together copy that fits the requested format, keywords and other user input. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Martech

JULY 14, 2023

Learn more about the best practices you should follow to create high-level content with the help of AI. Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. Then consider the exact call to action that you want to lead up to in the piece you’re working on.

Marketing AI 88

Marketing AI Practices Tools Copyright 88

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. It helps to follow a framework. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Sprout Social

SEPTEMBER 26, 2023

It has evolved into a transformative force, from facilitating remote work to streaming entertainment. In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. Yet today, cloud computing is ubiquitous.

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. They too do not seek to have third-parties profit from their work with no recompense for the creator. But they could — and quite possibly will. Surely not.

Marketing AI 120

Marketing AI Generation Gartner Telemarketing 120

Marketing Insider Group

JULY 11, 2023

Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. Help Self-Educating Customers. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision. Paid content is usually exclusive.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

ClearVoice

MARCH 31, 2023

Generative AI is useful for helping the content creation process, but AI requires the human element. This ensures quality control and helps content resonate with its target audience. And yes, with this information (and internet research), the system can create a helpful and informative blog post.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Salesforce Marketing Cloud

MARCH 4, 2024

Knowing it’s not realistic to improve everything at once, work to understand the specific data requirements needed to deliver your AI use cases in a phased approach. Find what works 2. Our recommendations: Work with a trusted AI vendor that provides meticulous management of both AI inputs and outputs.

Work Management 116

Work Management Trends Business Forrester 116

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. Finally, it does not include quotes from a subject matter expert or an individual’s experience, which is a tactic we often use to strengthen our work.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Contently

SEPTEMBER 20, 2022

How can you help protect your team and contractors from accidentally stealing content? Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Check your work before publishing. How to avoid plagiarizing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Valasys

JULY 6, 2023

and that the company may “use publicly available information to help train Google’s AI models and build products and features like Google Translate, Bard, and Cloud AI capabilities.”

Training 52

Training Privacy Policies Google Copyright 52

Stevens & Tate

NOVEMBER 14, 2023

This not only helps your work get discovered by a wider audience but also establishes your online presence as a creative authority. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work. This includes details like title, description, tags, and copyright information.

Creativity 87

Creativity Optimization SEO Content 87

Sprout Social

JULY 7, 2022

All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. YouTube Studio offers tons of different features to help you manage your channel. How to use YouTube Creator Studio.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Contently

MARCH 2, 2023

Don’t steal ideas, but use the competition to help spark new perspectives. Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. At least for now, Beyonce or Harry Styles won’t help you go viral.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Salesforce Marketing Cloud

JANUARY 22, 2024

We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative. Turns out generative AI is great for some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Salesforce Marketing Cloud

MAY 12, 2023

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers.

Marketing AI 52

Marketing AI Generation Copyright Business 52

Content Marketing Institute

OCTOBER 3, 2018

copyright law provides statutory damages up to $150,000 per image for willful infringement. And, though you may not read about a lot of court decisions on copyright infringement, remember many cases are settled out of court, never to be shared publicly. Here’s one way to respond if you get a copyright infringement letter.

Social Media 107

Social Media Copyright Brand Identity Branding 107

Heinz Marketing

JANUARY 21, 2022

I know in my work life, it’s a good reset, too. Update the copyright dates that appear in your email and landing page footers. If you haven’t set up tokens, updating the copyright year is a daunting task. Is there an opportunity to build tracks to help support new company objectives? What’s working?

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Automation Copyright 78

Content Marketing Institute

AUGUST 31, 2023

But you can’t just plug them in and sit back while they do all the work. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

ClearVoice

JUNE 1, 2020

How does reverse image search work? Regardless of your role on the marketing team, you likely work with images or graphics in some way, shape or form. How does a reverse image search work? Before we dive into our list of reverse image search tools, let’s first explore how a reverse image search works. Google Image Search.

Tools 119

Tools Copyright API Keywords 119

Content Standard

SEPTEMBER 19, 2023

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. Meanwhile, customers’ expectations for accessible, helpful, and relevant content are even higher. Remember, your content isn’t copyrightable unless it’s solely or primarily generated by humans.

Enterprise Management 102

Enterprise Management Generation Work Management Marketing Management 102

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. After all, we email marketers sure could use the help. That includes artists’ work without their consent or permission.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Salesforce Marketing Cloud

MAY 24, 2023

The GAI tools will work to your advantage the clearer you are in your prompt, so get detailed. Learn the basics of generative AI Generative AI will help your teams work more efficiently and create better customer experiences. “That prompt — or what is it you’re asking GPT — requires accuracy and contextual information.

Generation 98

Generation Work Management Copyright Social Media 98

Spiralytics

JUNE 11, 2023

This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology. These instances put into question whether or not artists and content creators should copyright their voices.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Hubspot

AUGUST 14, 2012

Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. Let's dive into what this update means in a little bit more detail, including what in the heck a copyright removal notice is. What in the Heck a Copyright Removal Notice Is. Should I Be Worried?

Copyright 28

Copyright Google SERP Validation 28

ClearVoice

MARCH 16, 2022

No, not even when you are working on a late-night project or when you need to grab a quick bite between meetings. Once these choreographers were identified, Logitech helped them to copyright their moves. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com.

Trends 98

Trends Campaigns Banner Ads Copyright 98

seo.co

JANUARY 18, 2021

However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. When optimizing your site for search, don’t let your money and hard work go to waste. However, today, it doesn’t work. The way this tactic works is simple.

De-duplication 75

De-duplication SEO Tactics Copyright 75