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What PR Can Learn From Journalists When It Comes to Social Media Research

WindMill Networking

Social media has dramatically changed the rules of the PR game.  There is no longer any excuse for not doing your homework about the media. With the web … Continue Reading What PR Can Learn From Journalists When It Comes to Social Media Research by Maggie Patterson - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Turning Your PR Team into Publishers with Social Media

WindMill Networking

The rise of blogging, video and social media platforms has driven a major shift in how stories are told by organizations.  For PR professionals, with so many strategies and tactics available, there is no longer the need to rely on the media to share or tell stories.

How Social Media Updating Affects The Brain

WindMill Networking

However, there is one aspect of your social marketing that always stays the … Continue Reading How Social Media Updating Affects The Brain by Wade Harman - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. There are many strategies out there today that could be deemed successful while others are definitely worth walking away from.

Why Content is the Driving Force Behind Social Media Traffic

WindMill Networking

You’ve probably already heard the expression “Content is king”; and when it comes to social media, this statement couldn’t be more true. While there are, of course, other ways to get traffic from social media, content will usually help you get the most – and the best – traffic. The reason why is simple – … Continue Reading Why Content is the Driving Force Behind Social Media Traffic by Lilach Bullock - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Content Methodology: A Best Practices Report

Practices Report Copyright © 2016 Contently. and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to.

From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules

WindMill Networking

Did Google’s New Rules Just Kill PR Agencies? Or use content such as press releases or articles in your social media marketing efforts? If you do, and include links back to you (or your client’s) website, you may run afoul of … Continue Reading From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Do you ever blog or guest blog? Comment on forums, blogs or social networks?

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. 12 things every business blogger should know how to do by Ragan’s PR Daily. 26 Ways to Enhance Your Blog Content by Social Media Examiner. Guidance for New Bloggers.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

Make Your Content Marketing POP with Powerful Images

WindMill Networking

As I wrote then, we love images because they provide a welcome diversion in a busy social media environment. Yet it might not be obvious … Continue Reading Make Your Content Marketing POP with Powerful Images by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Build Your Network of Brand Ambassadors with Blogger Outreach

WindMill Networking

And … Continue Reading Build Your Network of Brand Ambassadors with Blogger Outreach by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Blogger Outreach Blog blogger brand Brand Ambassador Google Google Blog Search outreach Social Media Marketing Ambassadors are people who love you.

Can a # SoLoMo Strategy Be an Antidote for Showrooming?

WindMill Networking

by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. It’s no secret that ecommerce has disrupted traditional retailing.

The Role of SEO in PR

PR Meets Marketing

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. And PR's role is more important than we realize.  . Google PageRank uses a scale of 1-10 to rank pages. The higher the number, the better you page "ranks" according to Google. Now here are my top tips for optimizing your PR efforts.  . del.icio.us

Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

In late April, I wanted to start exploring different ways that we can now pitch media. Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. What other ways are you using LinkedIn for media outreach?

How Lowe’s Is Creating an Engaging Customer Experience

WindMill Networking

In fact, several studies reflect a significant gap between the experience customers expect … Continue Reading How Lowe’s Is Creating an Engaging Customer Experience by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. While this may sound obvious it remains elusive for many businesses. Merry.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 Assuming that you’re using a tool like Trackur, Radian6 or just Google alerts to track your coverage, the first thing you have to segment the coverage by what Radian6 calls sentiment - negative, neutral or positive. But let’s assume that this works for 40% of the videos, blogs and media coverage out there. By noblelgnoble via flickr. efforts? The “formulas”.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. There has been discussion about how to measure social media and can it truly impact your bottom line. Audience Reach: The key aspect of social media is tracking “word of mouth” or the reach of your content to your key audiences. wrote a bit about this in my second post - Using Social Media: Part 2 - Search Feeds. Other posts in the series: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Measure What Counts.

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

 .  . This is the third post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . And since LinkedIn Answers are searchable, some of the answers have appeared in Google Search!

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Instead of trying to reach all audiences, I view social media as another communications avenue to expand the reach of my company to key B2B marketing audiences and customers.  . This lets me stay on top of any media, blog or tweet mentions. Search Feeds. Conclusion. Retweet this Link.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

With that said, I do see the potential of Facebook from a PR perspective: Fan Club or Group?: For example, my company recently received media coverage in Forbes and San Jose Mercury News. Results: Facebook page ranks for targeted keywords on Google (e.g. #23 for “animation school&# , #9 for “character animation&# ), we have over 700 fans with a mix of currents students and interested students interacting online, and we have an area for prospective students to address their concerns and interact directly with someone from the school in their space. ”.  .

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. Rather, Google’s search results is now the new home page for your company.  . When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. Other posts in the series: Using Social Media: Part 1 – Microblogging. del.icio.us

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

This is the fifth post in a 6 part series on how I using social media. previously wrote a guest post for WebMarketCentral on PR and Blogging Outreach: 8 Practical Tips. would even recommend googling the person to learn about the person’s online reputation. Other posts in the series: Using Social Media: Part 1 – Microblogging. Tags: pr Blogger Social 2008.  .

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Here's a cautionary tale about internet copyright law.). The title/headline of your piece of content is often the first impression it gives off (think social media shares, search results, etc.), so it's important to put some time and careful thought into its selection. Want to get your content ranked for relevant keywords in Google and other search engines? Topic Selection.

You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix

WindMill Networking

There’s been much buzz recently about the use of images in social media marketing.  We love images because they offer a nice diversion in a busy social media environment, and, let’s face it; viewing can be more fun than reading.   In fact, referral traffic from Facebook, Twitter, Google+ and others are useless too if you don’t know how to use them, that is, convert them….

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views. Comments Google Makes Web Analytics Free but will it help your lead generation?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! love it. Irony?

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29.

Tips 62

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

It’s the first thing people view when doing a search or following up on a recommendation made on social media. Focus on fixing these three issues with your website before developing your social media and content strategy. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. The main focus was the printed product brochure.

FAQ 30

The Future of B2B Marketing: It's Social

B2B Marketing Insider

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. But what does that mean…? All rights reserved

Online Reputation Management: Trackur

PR Meets Marketing

Yes - I’ve been in PR THAT long! Right now, the main way that I monitor my company’s reputation is through RSS feeds of specific term searches via Google or Twitter search. tried using the same criteria that I used on Google to filter these results out, such as exact phrase or asking it not to include results with specific URL. One feature that I did like is the ability to determine the influence of a particular outlet, which is key in PR when thinking from a purely metric perspective. tags: Reputation management Trackur Social Media Public relations.

B2B marketers are stumbling in the dark

delicious b2bmarketing

One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests that have been run; one on landing pages; one on email response rates; another on social media. Learn more.

Wiki 21

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? agree. This is where lead nurturing fits in.

Festive Byte: Views on When to Ho-Ho Them and When to Tranquilly Fold Them

WindMill Networking

Alternatively, has social media recalibrated in 2011, allowing a social business presence to reflect its brick-and-mortar enterprise and temporarily, tranquilly shutter accounts during holidays, without a PR backlash? In other words, as not everyone is celebrating the holiday a social media presence should not be diminished during the duration of the festivity.”

PR 14

3 Characteristics of Successful Modern-Day Press Releases

Hubspot

This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. Press releases haven’t exclusively been the domain of just professional media for years. ” Is this true?

What Mistakes Have I Made

PR Meets Marketing

Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0

How to Become a Stellar Guest Blogger

delicious b2bmarketing

It does take time (like any social media community it requires commitment to turn successful), so only join if you plan a solid guest blogging strategy. c) Use Google Search Being the most obvious way to find guest blogging opportunities, this one may not be your first alternative because it takes plenty of time: searching and emailing back and forth is really time-consuming. Reply S.

inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use. Do you have the people? and measure it religiously. Thanks for doing the reviews.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! Trigger events matter for two key reasons.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0