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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content. Social media statistics offer valuable insight into your audience and help find what they like and dislike.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. His talk is 48 minutes long and includes questions and answers from Google employees and hey, its free. Et vous, quen pensez-vous?

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The Future of B2B Marketing: It's Social

Marketing Insider Group

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough.

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views.

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inbound marketing training for free

The Effective Marketer

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use.

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The 12 Best Special-Purpose Business Software Tools

Webbiquity

Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. Google Review Count: 197.