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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

. “AI-powered content-creating tools have the potential to crawl your website and learn from anything that you publish on it,” explains Web expert Syed Balkhi on Copyrighted. There is no other way to say it or to construe it. This way you are able to be a steward of – and stay relevant throughout – the customer journey.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. All-human was original, reducing the risk of plagiarism or copyright infringement. We need to solve the problem now.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Intellectual property and copyright issues: Public AI tools rely on pre-trained models, which may raise concerns regarding intellectual property and copyright. First, because models may have been trained on others’ copyrighted material.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. With clear differentiators and a strong brand positioning.

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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

It’s important to cite and reference external content generously so that you maintain ethical standards and practices to avoid copyright infringement. This will not only improve and differentiate your content, but also safeguard your brand — since AI-generated content may not be eligible for copyright protection.

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Small business website design; originality is best

Marketing Graham

It’s an opportunity to showcase your unique selling points, highlight your brand personality, and differentiate yourself from competitors. You could face costly legal disputes if your copied website infringes upon copyright or trademark laws. Be the first, because nobody remembers who came second.

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The Responsible Approach to Generative AI

Content Standard

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. Remember, your content isn’t copyrightable unless it’s solely or primarily generated by humans. But how real are these risks for marketing organizations, and what can you do to mitigate them?