Biznology

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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Me: Can you describe the purpose of the Digital Millennium Copyright Act? Me: How do search engines respond to takedown notices?

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Intellectual Property and Your Organization

Biznology

Intellectual property—trademarks, copyrights, patents, etc.—is Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words. is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations.

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4 Ways to Protect Your Website

Biznology

Copyrights. Copyrights can protect the entire content that can be found on your website, including the source code that holds everything in place. Lucky for you, the creator of said content automatically own the copyright rights. However, through certain copyright offices and registrations, you can gain some extra protection.

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9 ways to reboot your digital marketing for the new year

Biznology

Change the copyright to 2015. When was the last time you looked at your About copy and other static pages? Refresh all statistics and facts about your company, brand, products, and services. Social media. Review all your social media accounts. Update your profile copy and contact information.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

If you simply want to register those domain names as a copyright hedge or in order to keep them out of the hands of your competition, that’s fair–I totally get it. It actually either ignores it or it considers it as intentional (or guileless ) black hat SEO behavior. Naughty, naughty (blocky, blocky).

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I’m an influencer, pay me more!

Biznology

Startups are using the blockchain to protect copyright and guard against plagiarism. Micro-level marketing is a big deal. So why aren’t PR people doing it yet? Chatbots could become a source for native advertising. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully.

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Scraping vs. Aggregation: How To Share Others’ Content Fairly

Biznology

Like I’m doing now …) I’ll begin, though, by saying that I’m not a lawyer – I don’t even play one on TV – so any discussion of copyright is in lay terms, not meant as legal advise and is more of an observation about common online custom than the actual legal implications of any particular practice.