Chris Koch

SEPTEMBER 24, 2010

These words, mostly in the form of brochures, specification sheets, and boilerplate PowerPoint slides, helped salespeople—especially those new to the company—get a conversation going with prospects. to conversation (tips on handling an account, coaching videos from sales peers and external experts, etc.) Who should own the process?

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

JUNE 26, 2009

Monitoring is finding and tracking the conversations that are occurring about B2B marketing online. You need to identify the most important influencers in you market and track those conversations. Conversations. Managing means that you take an active role in creating conversations and fostering a community. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

APRIL 30, 2010

It’s a wiki-based tool where salespeople can go to find and share competitive intelligence. people can argue about and lobby for new features at any time and CSC responds within the community—there is a vitality to the conversation that satisfies the timeliness and continuity requirements for mobile.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Social media is supposed to be fun, informal, conversational and open. But don’t provide them with a blank slate. Develop a draft that corporate and legal are comfortable with to make sure all the bases are covered.

Social Media 100

Social Media Media Guidelines B2B 100