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Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively.

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Optimizing Lead Distribution for Higher Conversion

markempa

What can you to do optimize your lead distribution process for higher conversion? For more, read: “ Lead Qualification: Stop generating leads and start generating revenue ” Make the hand-off to Sales, but still help drive conversion. This is why round robin lead distribution can be deadly to conversion.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. In both public announcements and private conversations, Salesforce leaders made clear their focus is on much bigger game: becoming a strategic enterprise technology supplier on par with IBM or HP.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. HS: Thanks Bonnie!

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New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com

Markempa

I think what’s relevant to this conversation is that I was one of the really early employees at a small startup back in the day called Pardot, a marketing automation platform. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. My background’s interesting.

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Sales Operations Manager Job Description

InsightSquared

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders.