markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. Using a sub-domain of your corporate site can deliver search traffic from day one. Re-purpose executive and sales presentations into blog posts and slideshares and videos. Another tip I learned is to look at your email outbox. Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Outbrain

JANUARY 29, 2020

After all, in the long run, when you compare it to popular acquisition channels like advertising and influencer marketing , generating leads through content marketing often works out cheaper in the long run. Usually, if your aim is to drive any traffic from search engines, this would be a good idea to work on.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. Another advantage of using social media is increasing your “likeability quotient.”

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Marketing Insider Group

OCTOBER 11, 2021

Here, we’re getting a little deeper and more specific with tips, tools, and actual plug-in you can use and settings you can configure! These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. That perfect path toward conversion?

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Marketing Insider Group

OCTOBER 2, 2020

I asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. Step 3: Using the WordPress RSS Aggregator Plug-in, I added their existing RSS feeds and all their posts started coming in as new, full-length article drafts I could post on our site. We thanked our authors on twitter.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? How much product did you have to provide for bloggers versus how many sales did you receive? If you used a platform such as Sponsored Tweets , what was the cost versus click-through and conversion? How many comments did these posts receive? How many social shares did the post get?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips. You can’t afford not to be part of that conversation. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JUNE 3, 2009

Go to the Email Knowledge Bank CASE STUDY: McAfee Global campaign that delivered excellent sales leads CASE STUDY: Cushman & Wakefield Property giant launched its knowledge hub with strategic email campaign HOW TO. write effective PPC ad copy Tips on how to maximise the effectiveness of this key digital marketing channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

DECEMBER 31, 2012

Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013. "I Valuable content is the meat that attracts visitors and leads to your company. Making t he commitment to an increased blogging frequency should significantly increase your lead flow.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Get more organic search engine traffic. Devote more time towards making sales. The following 35 tips are broken down into 5 categories: Syndicate your posts.

Traffic 145

Traffic Top of Funnel Content Work Management 145

Hubspot

APRIL 10, 2012

But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. Yes, a pop-up could get you a few new email subscribers, but is that really worth all the traffic you lose when visitors abandon your site in annoyance?

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Convince & Convert

AUGUST 10, 2012

The RSS feed is: [link]. We made the intro, really happy to bring her in to the conversation in a bit. Eric : Yeah, well some of the sales guys at Argyle got really excited a few minutes ago. Eric : Yeah, well some of the sales guys at Argyle got really excited a few minutes ago. Jay : You thought it was a giant sale?

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

Optinmonster

MARCH 18, 2021

Because other marketing methods rely on 3rd-party platforms to bring in new leads. You can let your audience know about product launches, new promotional offers, or even content releases to drive more traffic and sales to your site. OnSite Retargeting®: Show new campaigns for returning users to boost UX and conversions.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Work Management Marketing Management 75

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

BuzzSumo

JANUARY 19, 2021

My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. Remember to offer to help them with any tips or data they need too in the short-term when building the relationships. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Webbiquity

MARCH 21, 2012

Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales?

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. How Twitter increased my blog’s traffic by 300% in one week by MackCollier.com. Spock would approve.

Twitter 100

Twitter Tools Tips Best Practices 100

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

I’ve been focusing on how the buyer experience and the sales. Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Email Marketing: Improve deliverability by deleting subscribers? My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. How Is PR Changing? Why is that?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Don’t believe us?

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Don’t believe us?

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Online Marketing Institute

MARCH 24, 2011

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. Now you have RSS, podcasts, videocasts, blogs, wikis, mashups, widgets the list goes on. Sales went up 5 fold and at the end of 2007 there were 70 million downloads.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

seo.co

FEBRUARY 9, 2023

SEO Benefits of Blogging An active blog has many benefits, including: Helps your website get indexed more frequently, resulting in better organic search visibility and traffic. Improves conversion rate because your users see that the website is active (and, therefore, so is the business). Think of it like a date.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167