Writing on the Web

APRIL 27, 2016

Do “How-tos” have better click rates than commentaries? Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Post views/clicks. Which title types get more clicks? Referral sources. Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. 10 Conversion Tips from Brain Science. Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Social proof is one of the most powerful mechanisms for triggering buying decisions.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 10, 2012

A few bonus tips: Formatting a blog post means leaving plenty of white space, short paragraphs, and a conversational tone. I’m not an SEO expert, but anyone can use a tool like ScribeSEO and get a 100% rating before hitting the publish button. I like using a lot of bullet points.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100