Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Cancel/Reject Rate. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. What is your attrition rate?

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JANUARY 25, 2017

@funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts. At a certain point, marketing just can’t increase inbound lead volume growth rates anymore.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MARCH 19, 2009

But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Typically only 10% of the leads convert to an opportunity and the close rate is a miserable 15%. The pipelines are full.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

OCTOBER 8, 2009

and the rates are lower. and they help marketers and salespeople have conversations, not just engage in one-way messaging. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum. For example, blogs help us solicit input about new products.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

and the rates are lower. For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging. By making your press room a blog, you open up robust and informational conversations, not just one way messaging that ends in a vacuum.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MARCH 3, 2009

But based on historical data and run rates, you can make reasonable assumptions that can be used to your advantage. The opportunity has a close rate of 25% from the pipeline, and the average deal size is $75k. Typically only 10% of the leads convert to an opportunity and the close rate is a miserable 15%. The pipelines are full.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

APRIL 21, 2011

Things to consider: Sales reps can conduct more meetings if using phone, and more meetings converting at an similar rate to face to face means more efficiency. This may result in sales reps being able to have more conversations with prospects they might otherwise not have been able to.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

MARCH 19, 2009

That conversation and these tweets inspired me to write the following Blog Article. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." It's all timely based on a call I had yesterday with a prospect/CMO I was speaking with.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

MARCH 9, 2009

That conversation and these tweets inspired me to write the following Blog Article. I was on a sales call yesterday where a CMO said to me "We used to only want to pay for C/VP meetings that scored a high BANT rating." It's all timely based on a call I had yesterday with a prospect/CMO I was speaking with.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

APRIL 1, 2010

The Internet and increased communications tools could be holding back your conversion rate. Have a qualfied criteria that defines which opportunities move to the face time requirement, but definitely consider adding it. Have you seen our webcast replay of The 10 Pillars of an Ideal B2B Demand Gen Platform on Focus.com?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MAY 8, 2009

Conversion rates at each stage of the funnel. Some highlights below: Marketing needs to understand their customers and their sales force. Get out into the field, ask for feedback, but add value during this process. Marketing and sales leaders need to know metrics inside out. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Conversion rates at each stage of the funnel. Some highlights below: Marketing needs to understand their customers and their sales force. Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 25, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

MARCH 27, 2009

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. A couple things to consider: Con-call/Web-meetings have a higher rate of cancellation/reschedules/no-shows. When I was recently at the Sales 2.0 Take the opportunity and make the best of it.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. A couple things to consider: Con-call/Web-meetings have a higher rate of cancellation/reschedules/no-shows. When I was recently at the Sales 2.0 Take the opportunity and make the best of it.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

MAY 29, 2009

Finally, another lessons learned from our conference is the importance understanding the sources of opportunities and their conversion rates. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Finally, another lesson learned from our conference is the importance understanding the sources of opportunities and their conversion rates. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Buzz 100