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Onalytica B2B

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Interview with Andy Crestodina

Onalytica B2B

I needed better SEO and conversion skills. Analytics: “The conversion rates on your services pages is low. I’m a top-rated speaker at the top national conferences, so I get a lot of invitations. Years later, after applying some of those new learnings to our own site, we began to get a little traction ourselves.

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10 Tips for Increasing Your Influence

Onalytica B2B

Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. Much the same as an in person conversation where you’re 50% responsible for talking and 50% for listening, the same applies here. SPARK CONVERSATIONS.

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Interview with ?Andy Crestodina

Onalytica B2B

Justin Rondeau (conversion). Joel Klettke (conversion). I’m typically one of the top-rated speakers. But I’ll dig deeper here. Here are five legit experts that you may not have heard of, but you should follow, read and reach out to some day! Jessica Best (email). Tom Bowen (Analytics). Dan Shure (SEO). Look them up!

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5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

Content is a huge conversation starter and an opportunity to receive high levels of social media engagement, therefore, a perfect opportunity to develop relationships with influencers. “Content is a huge conversation starter and opportunity to receive high levels of engagement.” ” Click To Tweet.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

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10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Technology is enabling industries to progress at an exponential rate; senior managers, while very knowledgeable, may not have as great of a technical understanding as you. Is there a call to action in your content- what’s the conversion rate? 6 Don’t assume they know everything. Increase in web traffic.

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Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Once we have discovered relevant influencers, the focus is on listening to the conversations across social media, engaging and become a part of conversations between the community of influencers as a means to build relationships. Engagement rates on micro influencers’ content also tends to be higher.