Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Declining response rates figure in at 33%. The rising rate of deals that originate from a referral (65%), rather than buyers discovering your solution on their own.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

OCTOBER 8, 2020

Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. Most of the information they gather and conversations about solving the problem take place without your sales rep in the room. Sales enablement, used well, helps sellers orchestrate better conversations, uniting buyers with sellers.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

MAY 23, 2018

Take a look at this improvement: That’s quite the growth rate in trying to be more purposeful with our content. Increasing lead conversion rates will be a herculean task without also prioritizing and addressing each customer’s unique buyer journey management with targeting and personalization.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Marketing Interactions

MAY 23, 2018

A C-level conversation about marketing must relate to how the work of marketing helps the company to reach its objectives and revenue goals. Yet, email opens have fallen to an average of about 20%, and response rates are down to around 5-6%. Open rates are in the 90% range, and responses range from 30-50%. They are not.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118