rate Conversion Related Topics 
Marketing Craftmanship
NOVEMBER 22, 2023
When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his publicity tour will result in higher hourly rates. True thought leaders seek to manage the conversation, not to control it.
Marketing Craftmanship
NOVEMBER 9, 2018
When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his book’s publicity tour will result in higher hourly rates. True thought leaders seek to manage the conversation, not to control it.
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Marketing Craftmanship
JANUARY 16, 2013
Exposure that’s largely based on a firm’s achievements delivers little practical benefit to existing clients and may leave them wondering if such self-promotion will result in higher client rates and fees. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Schedule ongoing maintenance of the activity.
Marketing Craftmanship
APRIL 29, 2013
When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his book’s publicity tour will result in higher hourly rates. True thought leaders seek to manage the conversation, not to control it.
Marketing Craftmanship
MARCH 21, 2014
When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters rather than self-promotion, or whether the cost of his book’s publicity tour will result in higher hourly rates. Newsletters are one-way conversations.
Marketing Craftmanship
OCTOBER 22, 2019
But the intrinsic marketing value of any opinion survey – regardless of the questions or response rates – is that it lets clients know you care about them. The responses will likely provide some basis on which you can measure client sentiment and make beneficial changes. Ask about their trip to Belize.
Marketing Craftmanship
SEPTEMBER 1, 2015
But the intrinsic marketing value of any opinion survey – regardless of the questions or response rates – is that it lets clients know you care about them. The responses will likely provide some basis on which you can measure client sentiment and make beneficial changes. Ask about their trip to Belize.
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