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LeadSloth

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Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

Better conversion rates with lead nurturing. If you can increase conversion rates from inquiry to marketing qualified lead to sales-accepted lead, you get more marketing-sourced opportunities. Where Do the Revenue Increases Come From? That’s a valid question. More efficient sales force.

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Will Marketing Automation Be Free?

LeadSloth

Loopfuse gives as the main reason that adoption rate of Marketing Automation is still very low (5-10%), and that a disruptive offering is needed to get the remaining 90-95% on board. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates.

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25 Great B2B Content Marketing Articles

LeadSloth

With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar. Register today: [link].

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Lead Nurturing for Software Trials

LeadSloth

This was in response to an article on trial conversion optimization that I wrote over a year ago. Conversion rates will increase with even the most basic nurturing process. Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates.

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Free Trials Aren’t What They Used to Be

LeadSloth

The frustrating thing was: very few prospects managed to use it successfully, so the conversion rate to paying customers was almost too low to measure, maybe 0.02% or so. Over 100,000 Downloads! In my previous job I managed to get over 100,000 trial downloads. Very frustrating. Developers or End-Users? Let me know what you think!