Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Everything Technology Marketing

AUGUST 22, 2010

This argument is a fallacy that doesn't recognize the impact of dramatically higher conversion rates and capture of higher value customers within target segments, or the opportunity cost of deviating from your strategy and core competencies by going after less than ideal prospects outside of the target segment.

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Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. In short, they are more profitable.

Marketing Automation Services 100

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Everything Technology Marketing

JUNE 19, 2010

Not surprising considering the often low response rates and difficulties tracking conversions, in addition to the comparatively higher cost of direct mail. Marketing tactics that are trending down Now let's look at the activities that are down over the last 3 years. Same with print advertising, which is used less by 62% of respondents.

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Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

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Everything Technology Marketing

MAY 24, 2010

What we need in this new environment are ongoing, parallel conversations with target audiences that lead to engagements with qualified prospects which in turn lead to value exchanges between both parties.

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Everything Technology Marketing

JULY 10, 2010

I see the marketing tactics layer divided into four phases mapped to the stages of customer development: (1) Segment Marketing - In the customer life cycle, this is the very first attempt to reach your target audience and attract potential buyers to further engage with you in a conversation.

B2B Marketing 100

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