Digital B2B Marketing

DECEMBER 1, 2011

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. If you are buying a program with a fixed set of promotions (i.e. This normally means turning to early stage content offers with broad appeal to your audience.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

MAY 3, 2012

Conversely, advertising puts your message in front of your audience. These figures are based on typical rates and performance from programs I have been involved in or have had access to over approximately the last year. Warning: You Cannot Have Both!

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Digital B2B Marketing

JUNE 4, 2013

Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. As our email inboxes are getting fuller, our physical inboxes are getting smaller. Telemarketing. Your additions and feedback is welcomed.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JUNE 30, 2011

On the other are Twitter streams full of conversations in the public stream and sharing of others content. A recent study showed exposure to certain pesticides doubled the rate of melanoma in farmers, and this is just one of many illustrations of the damages of modern agriculture. How do we label the difference?

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

JULY 1, 2013

By moving ads into the main stream, click rates should increase significantly from the 0.025% that has been reported as LinkedIn’s average click rate on CPC ads. According to my conversation with LinkedIn, you should expect to pay between $3 and $7 per click initially. Improves Performance.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

MARCH 9, 2011

Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Over the last 10 to 12 years, a number of online tactics have come and gone.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

APRIL 6, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Making Your Social Media and Your Garden Deliver Three Ways Click Rates Are Killing Your Brand → Why B2B Marketing Is Not Social: An Unexpected (..)

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

DECEMBER 3, 2013

In case you wondered, yes, I have seen programs with an order of magnitude, or 10x, improvement in conversion rates over time. While that type of improvement doesn’t come quickly, the impact can be dramatic over time. It required both design and layout testing as well as content testing. Improvements of 2x to 5x are more common.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100