Crimson Marketing

JANUARY 21, 2015

He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon. Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

DECEMBER 18, 2013

Email: Email with social sharing buttons increase click-through rates by 158%. Videos on landing pages increase conversion by 86%. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

SEPTEMBER 24, 2015

Talk to the data: Using stories like Lenovo’s Yoga line, and Neustar’s SEC compliance service, Lisa Joy demonstrates how drilling into the data led to 40% increases in conversion rates and a whopping 79% attribution to marketing operations in the latter case. “If If you’re ever stuck, just talk to the data.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

DECEMBER 9, 2014

As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

AUGUST 4, 2014

Predictive performance plays: James discusses the challenge of assigning revenue attribution to pipeline activities and prescribes a model of how to use marketing technology to track aggregate data and conversion rates of “plays”— groupings of activities—to enable performance prediction.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

OCTOBER 15, 2015

But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” With search retargeting, you can buy head terms for just those users — who will generally be more familiar with your brand and therefore closer to conversion.” ” 12. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JUNE 4, 2015

Jason discusses the constellation of challenges and opportunities faced by Trulia, GoPro, Amazon and Google in the move to mobile, including the lack of cookies, lower conversion rates and increased ‘stickiness’ of apps.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JULY 23, 2015

Marketing should progressively score leads, measure conversion rates and measure the speed of conversion as an opportunities move through the sales funnel. In fact, most companies that use marketing automation use it as a basic email distribution system.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

DECEMBER 12, 2014

It’s rare that marketers see those same response rate numbers with social media. In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products. Email marketing can lower costs.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MAY 30, 2013

Map your measurement - “The ultimate benefit of mapping is identifying the mix of touchpoints and messages that drive the best conversion rate. The best medium for you is the one that leads customers to make a purchase. . Prepare yourself: Your launch never ends - Never stop innovating.

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

FEBRUARY 19, 2015

This causes your conversion rate to increase, but the only thing this has taught you is the importance of personalizing your website. Let’s look at website personalization as an example. You take your customer data and reflect customization on your website to meet your buyer demands and interest.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

FEBRUARY 9, 2015

A number of major consumer companies are using interaction centers to monitor and participate in social-media conversations as they develop, sometimes including the promotion of discussions on corporate social marketing channels.” ” Changes in Marketing Speed.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.”

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

APRIL 29, 2013

Get ready for a new conversation: You’re going to be talking to a different sort of decision-maker than you’re used to, possibly a channel partner instead of the customer. Be prepared to make some sacrifices: You might have to give up your brand in favor of a partner’s label.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

MAY 29, 2015

3x to 10x Increase in Conversion Rates. Sharing your content through influencers in your industry increases conversion rate by at least 3-10x higher than other content. . Marketers rate industry relevance, content quality and influencer personas (their personality) higher than popularity when choosing an influencer.

Click Rate 100

Click Rate Fulfillment Conversion Rate Content 100

Crimson Marketing

AUGUST 12, 2015

Conversion : What’s the ratio of movement from stage to stage? Velocity : What’s the rate of movement from stage to stage? Flow : Where are prospects connecting with your marketing programs? Balance : How many prospects are in each stage of the sales funnel?

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 9, 2015

Another challenge was conversion latency – lag time between clicking on an ad, responding to a call to action, and actually buying. So a good campaign isn’t going to show conversions in the short term. As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100