rate Conversion Related Topics 
Act-On
APRIL 10, 2024
Marketing and sales teams can look at a prospect’s lead score and determine whether they’re ready for a sales conversation or need to be nurtured. Once a lead crosses a predetermined threshold, they become a marketing-qualified lead (MQL) and your automation software hands them off to sales for one-on-one conversations.
Act-On
FEBRUARY 16, 2024
Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.
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Act-On
OCTOBER 4, 2023
Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Or if you find that certain forms have a higher abandonment rate, you can fine-tune them to improve conversion rates. What’s causing that spike in bounce rates?
Act-On
DECEMBER 19, 2023
This can ding your response rates and your deliverability. It suggests that you’re having a one-way conversation, not trying to build connections with your audience. For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types.
Act-On
NOVEMBER 7, 2023
Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate. There’s hope for us all. Re-using your content = improved ROI! It’s like the content version of buying a piece of clothing and wearing it just once. Lots of time.
Act-On
FEBRUARY 26, 2024
To maximize conversions, landing page best practices suggest placing your most important message and CTA above the fold. Attribution describes the process of identifying which specific marketing efforts led to a conversion. What is a Bounce Rate in Advertising? What is a Click-Through-Rate in Advertising?
Act-On
OCTOBER 2, 2023
Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” One survey reported that 72% of banking customers rated personalization as “highly important.” Use cases abound.
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