SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . They asked questions like: Where do our leads come from?

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. The Sales Acceleration Formula by Mark Roberge. Evolution of demand gen over the past decade. Hey, that’s us!)

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

AUGUST 30, 2017

New engagement and conversion strategies are required to meet these challenges.”. . . this also happens to be why we are excited to become a Marketo Accelerate partner – love helping Marketo customers find better ways to create engaging content!). . What did we learn from Marketo’s report? SnapApp and Marketo.

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. The Sales Acceleration Formula by Mark Roberge. Evolution of demand gen over the past decade. Hey, that’s us!)

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. increase in sales productivity and a 12.2%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

OCTOBER 16, 2015

Bringing your solution to life is one of the most important hurdles for a successful sales conversation. is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. What does this mean for me ?”

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Interactive Content for Leads at Different Stages. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Interactive Content for Leads at Different Stages. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

MAY 12, 2015

“Interactive content, such as apps, assessments, calculators, configurators and quizzes, generates conversions moderately or very well 70% of the time, compared to just 36% for passive content.”. That alone gives you more conversion opportunities, more reasons to email your database, and more content to promote on every channel.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

FEBRUARY 23, 2016

The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data. She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI !

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

JUNE 4, 2014

Fun, informative engagements such as personality assessments, polls, and quizzes, can be used throughout the entire event planning cycle (pre, during, and post) to help significantly improve the number of leads you capture and the data you gather all while building brand awareness with your target audience. Enrich lead engagement post event.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

SnapApp

SEPTEMBER 30, 2015

In an age of social media, they start digital conversations, garnering “likes,” “comments” and even “shares” among groups of friends and colleagues. Payscale , a compensation information company, integrated the concept of a “purple squirrel” (a rare, perfect hire) into a personality assessment for prospective leads.

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

FEBRUARY 22, 2016

The presentation not only showcased the importance of reusing your content , but also truly demonstrated how interactive content makes the process easy, all while being able to converse with prospects and gain valuable lead data. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ”

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

APRIL 10, 2017

I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. And we’re being asked to show tangible progress through numbers – more leads, more conversion, more pipeline, more revenue. I loved everything about my job. . But, I realized something. .

Demand 83

Demand Webinar Metrics Peer-to-peer Lead Scoring 83

SnapApp

MAY 4, 2016

The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. 79% of marketing leads never convert into sales.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

SnapApp

FEBRUARY 18, 2016

With an ROI around 4,300% , email is one of the most cost-effective ways to lead prospects toward a serious relationship with your brand. Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. Failing to connect with an audience on their terms costs your company revenue down the sales funnel.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

SnapApp

OCTOBER 18, 2018

It seems like a no-brainer: More leads means more conversions. Yet getting those leads (especially quality ones) isn’t always the easiest thing to do. Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

FEBRUARY 17, 2016

With an ROI around 4,300% , email is one of the most cost-effective ways to lead prospects toward a serious relationship with your brand. . Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. Failing to connect with an audience on their terms costs your company revenue down the sales funnel. .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48

SnapApp

DECEMBER 12, 2017

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

FEBRUARY 13, 2018

stakeholders involved in any given B2B sale. And, 74% of businesses increased sales with a multichannel strategy, while 64% increased consumer loyalty/acquisition. . Multichannel marketing refers to the practice of engaging prospects, leads and customers across a combination of indirect and direct communication channels.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

JANUARY 6, 2016

To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . Aligning your metrics with the buyer’s journey not only gives you a true glimmer into the ROI of your content, but it also empowers your sales team with greater awareness regarding each lead. .

Cost Per Click 48

Cost Per Click ROI Content Marketing Planning 48

SnapApp

JANUARY 11, 2018

It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. To quote the blog post that started the conversation around engagement marketing: . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

JUNE 30, 2016

Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. Starting a Conversation.

Top of Funnel 54

Top of Funnel Conversion Marketing Automation Services Marketo 54

SnapApp

OCTOBER 6, 2015

The campaign collected lead data as well as info about which business system they're running, which Hyland/OnBase can use to segment future email nurture programs. Ecova uses Snapapp and Pardot to push quiz answers to every lead record. The bracket continues to receive traffic and generate leads for the team. Runner-Up: Prophix.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

MAY 30, 2017

In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. They show how the small risks are outweighed by massive potential returns - increase awareness, better educate and engage buyers, and capture more qualified leads for sales teams. . . Marketo. .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

DECEMBER 22, 2016

Demand Gen / Lead Gen. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Copywriting. Email Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

DECEMBER 27, 2017

An infographic , a survey , an assessment , a sales enablement tool (weirdly top and bottom funnel), and, hopefully, a pretty good time. . Sales Alignment. Before going into full research and writing mode, we needed to make sure that our content angle and main points were synced with what our sales team’s needs. .

Top of Funnel 54

Top of Funnel Creativity Campaigns Sales Qualified Leads 54

SnapApp

JANUARY 6, 2017

An infographic , a survey , an assessment , a sales enablement tool (weirdly top and bottom funnel), and, hopefully, a pretty good time. Sales Alignment. Before going into full research and writing mode, we needed to make sure that our content angle and main points were synced with what our sales team’s needs.

Top of Funnel 48

Top of Funnel Promotion Sales Qualified Leads Marketing Automation Services 48

SnapApp

APRIL 6, 2015

After all, 57% of B2B purchase decisions are made online, before a prospect even interacts with a sales rep. As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. Use a tool like Disqus.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

SnapApp

FEBRUARY 7, 2018

Samantha Stone is the founder and CMO of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. . Whether it be an order you placed in the past, some content you consumed in the past, or a conversation you had with my sales team – whatever it is about you that I’ve learned.

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76