KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Conversational marketing platforms, such as Qualified. Marketing Automation Platforms Like Marketo and Pardot.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Forms can be conversion rate powerhouses. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? List building initiatives do not need to focus solely on sales-specific objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads). But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist. She specializes in creating visibility, credibility and ultimately sales leads.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

AUGUST 3, 2017

Conversely for B2B, it usually takes on a more professional tone that is focused on the results the product or service can give to a company, not an individual. Longer Sales Funnels. Sales funnels and buyer purchasing journeys are entirely different for B2B and B2C organizations. Another major difference is voice.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120